Digital Channels Specialist

Company

Federal Reserve Bank of San Francisco

We are the San Francisco Fed, public servants with a congressionally mandated mission to advance the nation's monetary, financial, and payment systems to build a stronger economy for all Americans.

We are a community-engaged bank, and we are committed to understanding and serving the vibrant, diverse people of the Twelfth District.

That means we seek and appreciate new perspectives. We respect people for what they do and for who they are. We build opportunities to learn and grow.

When you join the SF Fed, you become part of a team united in its purpose to promote an economy that works for everyone.

We empower our people to balance their life and work responsibilities. That's why we offer a flexible hybrid work model that allows you to collaborate with office colleagues on some days, and work from home on others.

Digital Channels Specialist

Provides support and execution across all digital properties with a focus on social channels-from posting, calendaring, and leading online events to assessing metrics and iterating to achieve optimal performance-while ensuring alignment with the Bank's external communications strategy.

Demonstrates extensive knowledge of social and web trends and digital monitoring to effectively amplify the Bank's work.

Job Description

• Drafts and edits social posts; assists in writing other digital content as needed.
• Posts content across channels, and works with other team members to ensure coverage, posting accuracy and timeliness.
• Broadens the Bank's outreach on digital channels by encouraging strong partnerships with internal stakeholders and helps amplify messaging, and other forms of interaction.
• Assists in developing social / digital metrics reports -pulling raw data, drafting analysis, and tracking to identified benchmarks.
• Helps develop strong digital ecosystem by aligning key moments and campaigns, including Bankwide events and key external moments.
• Actively monitors social accounts for news trends as they are breaking on social. Helps develop standards for monitoring and digital practices.
• Contributes to developing digital strategy and executes strategy across the channels with understanding of reputational risk and using contextual judgement.

Requirements

• Bachelor's degree in marketing, communications, English or a related field or equivalent experience
• Typically, 5+ years of related brand, news, politics, and / or consumer marketing experience, including social media or influencer marketing
• Expert on platforms including social media channels and messaging apps, with a strong interest in emerging digital channels and other technologies.

This includes but is not limited to Twitter, Facebook, LinkedIn, Instagram, YouTube- both as a marketer and as a user.

• Strong news and editorial sensibility with an ability to identify and create news-making digital content.
• Deep analytical skills and data-driven thinking. Knowledge of analytics and reporting tools for social, web, and email, such as Sprout Social (Simply Measured), Meltwater (Sysomos), Salesforce Marketing Cloud, among others.
• Excellent verbal and written skills with a finesse for social copywriting.
• Demonstrated ability to organize and prioritize projects efficiently in a fast-paced environment to meet tight deadlines.
• Familiarity with digital design best practices and other digital media skills (e.g. photography, creating short videos, etc.) a plus.

Base Salary Range : Min : $87,100 - Mid : $113,100 - Max : $139,200 (Location : San Francisco)

Final salary and offer will be determined by the applicant's background, experience, skills, internal equity, and alignment with geographic and other market data.

Benefits :

We offer a wonderful benefits package including : Medical, Dental, Vision, Pre-tax Flexible Spending Account, Backup Child Care Program, Pre-Tax Day Care Flexible Spending Account, Paid Family Care Leave, Vacation Days, Sick Days, Paid Holidays, Pet Insurance, Matching 401(k), and Retirement / Pension.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment.

The SF Fed is an Equal Opportunity Employer.

LI-Hybrid

Full Time / Part Time

Full time

Regular / Temporary

Regular

Job Exempt (Yes / No)

Job Category

Communications / Public Relations

Work Shift

First (United States of America)

The Federal Reserve Banks believe that diversity and inclusion among our employees is critical to our success as an organization, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

The Federal Reserve Banks are committed to equal employment opportunity for employees and job applicants in compliance with applicable law and to an environment where employees are valued for their differences.

Always verify and apply to jobs on Federal Reserve System Careers (https : / / rb.wd5.myworkdayjobs.com / FRS) or through verified Federal Reserve Bank social media channels.

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