Director of Marketing

Job Description

Job Description

Job purpose

Under the supervision of the General Manager, the incumbent will be responsible for all functions of the marketing division, including Player Development, Casino Marketing, Players Club, Special Events, Promotions, Advertising, Public Relations, Direct Marketing, and Database Marketing.

Duties and responsibilities

• Exhibit conduct in accordance with all Illinois Gaming Board (IGB) Rules and Regulations, Federal and State laws and regulations, and Company and departmental policies and procedures.
• Perform the duties and responsibilities associated with the IGB Statewide Voluntary Self-Exclusion Program as described in Section A of this ICS.
• Develops and executes marketing plans and programs, both short and long-range, designed to attract Slot and Table games, patrons.
• Continually evaluates the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
• Recommends changes in the basic structure and organization of the marketing group to ensure the effective fulfillment of objectives assigned and provide the flexibility to move swiftly in relation to marketing problems and opportunities.
• Advises the General Manager on budgeting requirements, forecasts, and overall operating effectiveness.
• Responsible for the development and implementation of marketing policies, procedures, and programs.
• Assures compliance with all regulatory requirements.
• Develop department members’ knowledge and skills through education, training, coaching, corrective counseling, etc.
• Demonstrate a commitment to ensuring responsible gaming and responsible alcohol service by discreetly notifying appropriate management of concerns and observations.
• Conduct personal behavior and select, train, coach, counsel, appraise and retain direct reports who consistently perform actions and behaviors that reinforce the Company’s Mission and Values of Communication, Integrity, Fun, Respect, Accountability, Passion, and Dedication.
• Ensure prompt and discreet notification to appropriate management and / or the Ethics Hotline of any observation of illegal acts or internal ethics violations.
• Ensure appropriate staffing levels to best manage labor costs while maintaining outstanding guest service.
• Stays abreast of the current trends and practices within the area of responsibility and communicates pertinent information to management, peers, direct reports, and team members as appropriate.
• Promotes positive public / employee relations at all times.
• Perform any duties on or off-site involving guest services and quality control including, but not limited to, special events, guest giveaways, crowd control, property cleanliness, and other hospitality functions as needed.
• Maintains a clean, safe, hazard-free work environment within the area of responsibility
• Performs other duties as assigned.

Qualifications

• High School Diploma or equivalent required and at least seven (7) years of experience in a marketing senior management role in a casino resort environment or an equivalent combination of education and experience.
• A bachelor’s degree in a related field is highly preferred.
• Solid track record in developing and implementing successful marketing strategies and the ability to lead a team in achievement of required objectives.
• Ability to obtain a gaming license.
• Ability to work long hours and flexible schedules, including nights, weekends, and holidays.
• Ability to deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
• Commitment to routinely go above and beyond in the accomplishment of position responsibilities to play a role in the achievement of organizational goals.
• Must present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional demeanor.
• Strong interpersonal and communication skills. Ability to achieve desired results without compromising business relationships.
• Leadership, problem solving, and solid decision-making skills.
30+ days ago