Director, Content Analytics

Overview

TelevisaUnivision is seeking a Director of Streaming Content Analytics to lead and evolve the strategic direction of our streaming platform, ViX. This is a high-impact leadership role that blends data fluency, business acumen, and content intuition to shape the content portfolio that resonates with Spanish-speaking audiences globally.

As Director, you will translate complex audience behavior into strategic content decisions, balancing ViX’s Originals, library, third-party, and cross-platform video offerings. You will partner closely with Programming, Product, Marketing, and Executive Leadership, operating at the intersection of data, creativity, and business.

This role goes beyond analytics—it’s about helping shape the content strategy playbook for a major streaming service in a competitive global landscape.

About You

You are a strategic thinker with a passion for media, streaming, and audience growth.

You possess a deep understanding of content performance, platform engagement, and user retention metrics.

You can influence stakeholders at all levels and bridge the gap between data and decision-making.

You’ve led cross-functional initiatives and know how to align content strategies with business goals.

You thrive in fast-paced environments where priorities shift and innovation leads.

Your Day-to-Day (Responsibilities)

Lead ViX’s end-to-end content analytics to help craft strategic direction, balancing Originals, acquisitions, and library content for both AVOD and SVOD models.

Define and refine KPIs that measure content success and translate performance into executive-level recommendations.

Drive strategic initiatives from concept to launch, such as audience segmentation, portfolio optimization, or platform-specific content planning.

Serve as the cross-functional lead across Programming, Product, and Marketing teams to ensure alignment of content with broader platform goals.

Transform behavioral and performance data into narratives that influence content investment and positioning.

Provide thought leadership around market trends, competitive intelligence, and evolving viewer expectations.

Mentor and guide content analysts and managers, elevating team thinking and execution.

You Have

Bachelor’s degree required; Master’s preferred.

10+ years of experience in streaming, content strategy, media analytics, or business strategy.

Strong command of SQL (7+ years of hands on experience), data visualization (Looker, Tableau), and digital content KPIs.

Exceptional communicator, capable of simplifying complexity and influencing cross-functional leadership.

Experience with Latin American and U.S. Hispanic markets is strongly preferred.

Proven ability to manage large strategic initiatives and lead through influence.

Eligibility Requirements

Must be willing to work from office

Employment / education will be verified

Applicants must be authorized to work in the US

TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options.

#LI-ONSITE (for 100% onsite requirement)

TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.

About TelevisaUnivision

TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.

Sobre TelevisaUnivision

TelevisaUnivision es la compañía líder de medios en español en el mundo. Impulsada por la biblioteca propia más grande de contenido en español y una alta capacidad de producción, TelevisaUnivision es el más grande productor de contenido para las verticales de noticias, deportes y entretenimiento. Este contenido original es lo que impulsa las plataformas de TelevisaUnivision, que incluyen las cadenas de transmisión líderes Univision, las estrellas, Canal 5, y UniMás, y un portafolio de 38 canales de televisión de paga, que incluyen TUDN, Galavisión, Distrito Comedia, y TL Novelas. La compañía además opera el estudio de producción cinematográfica líder en México, Videocine, y posee y administra las plataformas más grandes de audio en español en Estados Unidos en 35 estaciones y la plataforma digital Uforia. TelevisaUnivision también es propietaria de ViX, el servicio de streaming en español más grande del mundo. Para más información, por favor visita televisaunivision.com.

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