Director of Marketing, Demand Generation

Description :

The individual will be responsible for driving all demand generation activities for Digital Software and Solutions (DS&S) Group’s products globally including campaigns, field marketing, digital marketing, and more.

This critical role requires a world-class leader deeply steeped in modern B2B marketing practices. The individual will be responsible for defining the demand generation process at DS&S working in lockstep with sales leadership and regional sales teams, and delivering measurable results to drive growth of the company.

This is a unique opportunity to put your stamp on a market-leading and rapidly growing business, putting the demand generation processes and measurement in place to take the company to the next level.

You will work with smart, high-energy people in a high-velocity, team-based environment. You will report directly to the Head of Marketing.Responsibilities :

• Create, execute, measure and optimize best-practice demand generation processes globally for DS&S.
• Conceptualize, implement and optimize the marketing / sales lead funnel using industry best practices for marketing with a heavy emphasis on measurement and optimization.
• Own and manage the lead generation process and systems work hand in hand with sales leadership globally on a daily basis with an end-to-end lens to ensure achievement of joint goals for lead generation and sales.
• Manage the execution of all marketing campaigns for DS&S.
• Creatively generate demand for new products that address the digital transformation and analytics space.
• Be a self-starter as part of a lean marketing organization.
• Travel up to 15%.Qualifications :
• 15+ years in B2B marketing with 10+ years in a demand generation leadership role.
• 3+ years in a demand generation marketing role for technology companies in the digital transformation and / or analytics space.
• Understand digital transformation and analytics technologies.
• Advanced knowledge of best practices in B2B marketing, interactive marketing and global demand generation, with a heavy emphasis on process, measurement and analytics.
• Expertise using marketing automation tools, such as Act-On, Marketo, etc.
• Experience using CRM tools, such as SalesForce, etc
• Knowledge of and experience with demand gen third party vendors
• Analytical orientation world-class analytical skills including marketing measurement and optimization.
• Proactive self-starter, highly detail oriented.
• Tremendous energy and drive; desire and creativity to continuously improve and push the bar higher.
• Highly operational.
• Bachelor degree required; MBA a plusPersonal characteristics :
• High energy, thought leader and lateral thinker who motivates teams and customers with a positive orientation
• Stellar teamwork, collaboration, listening, and overall communication skills
• Work in an entrepreneurial environment
• Operational discipline to set a professional tone and expectation around meeting productivity, being on time, and helping others achieve their full potential
• Innovative and decisive change agent; demonstrates strong commitment and ability to drive for results.
• Excellent presentation and content development skills
• Exceptional problem solving skills and ability to demonstrate good judgment in decision making
• Demonstrates passion to champion others and successfully leverage resources
• Seeks out and utilizes feedback in order to grow both personally and professionally.
• Should be adaptable and flexible, able to work and thrive in an environment that is evolving and constantly changing.
30+ days ago