Retail Activation Specialist - South Los Angeles, CA

Job Description

This role based in South Los Angeles, CA is responsible for executing sales and marketing programs in targeted grocery, mass / club, convenience, and chain liquor outlets.

The role will be connected to the local distributor sales consultants and work directly with those sales professionals to plan, design, and execute activities that increase the rate of sale on Diageo US spirits brands at retail.

You will leverage 3rd party marketing agencies, Diageo and CPWS personnel and functions to equip yourself with supporting brand assets to make a positive impact in your stores to the benefit of the shoppers, the retailer, CPWS and Diageo brands.

You will be directed by key performance indicators and measured against those same outcomes : incremental in store activity, incremental sales performance by store and share gains versus the competitive set.

Key Deliverables :

You will be responsible for the sellout performance of Diageo US spirits brands in a targeted set of chain outlets. These outlets will be chosen for their strategic consumer and customer importance and will be organized into a journey plan that you will then service and grow in cooperation with your CPWS sales consultants.

You will develop strong rapport and trusting relationships with your CPWS counterpart and with key customer personnel.

You will engage customers to plan, design and execute activities that will support sales outgrowth. These activities will include but are not limited to :

Hand Selling on high volume days / times of day in selected outlets

Building impactful displays (in and out of section) to stop / engage and convert shoppers leveraging Diageo approved and local compliant brand assets to drive physical availability and consistent brand messaging.

Ensuring adequate stock levels are on shelf / on floor / in coolers where compliant and allowable ensuring no outages at shelf / on-floor

Planning, booking, and deploying in store consumer experiences bottle engraving, gifting services, education events etc. In-line with an agreed national / regional or local plan

Ensuring on-pack and in store promotional materials are current and in adequate supply

Routinely surveying outlets using specific photo capture software and submitting those surveys on time and in full.

Debriefing sales consultant partners on opportunities and risks in the store. Recommending corrective actions where appropriate

Spotting in store promotional, display and activation opportunities and proposing Diageo Spirits brands as the solution activating against those opportunities quickly & efficiently.

You will be evaluated on your ability to positively impact Diageo spirits brand performance in the stores that make up your journey plan.

This evaluation will be focused on :

Year on Year depletions (sales to) and sales out (to consumers / shoppers) as reported by CPWS depletion reporting and syndicated (Nielsen / IRI) sales out data.

Share of category growth are Diageo brands winning, loosing share of their respective categories

Year on Year promotional or featured activity are Diageo brands gaining a share of in store activity as measured by ad track, numerator, or other reporting tools

The physical demands of this role require the following :

Bending, squatting, crouching and reaching

Frequent lifting and moving cases of product and other objects of 50 pounds or more.

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.