Manager, Marketing Creative Brand + Content

SUMMARY :

GEICO's Marketing Department is seeking a Marketing Manager, Brand & Creative to join the Brand & Creative Team. As a member of the team, you will help drive the development of brand advertising creative through the management of various creative partners.

You will evaluate and shape the creative and play an important role in the strategic development and execution of integrated marketing initiatives in collaboration with key internal stakeholders and external partners.

The work you do will reinforce and improve on GEICO’s position as one of America’s most beloved brands.

You will manage the day-to-day agency relationships to ensure they are delivering against GEICO’s strategic business objectives & budgets, with the support of your direct report : the Marketing Brand Lead.

You will partner with cross-functional counterparts to ensure shared strategic direction and brand cohesion across marketing initiatives.

You have a passion for creative and a love for creating content that has an impact on culture.

This role reports to the Marketing Director, Brand and Creative.

RESPONSIBILITIES :

• Ensure the operational and executional excellence of all creative endeavors.
• Serve as main point of contact for creative agency of record; manage day-to-day relationship.
• Lead the organization of Brand & Creative projects, in collaboration with the Creative Project Manager.
• Evaluate and contribute to business and creative brief development; Author intake briefs and creative addendums for Agency Partners.
• Provide creative input and recommendations during development process; Capture and communicate consolidated feedback to agencies.
• Review marketing and non-marketing materials to ensure all creative content adheres to the GEICO brand voice and GEICO brand visual identity.
• Drive cross-functional collaboration internally and externally.
• Partner with Media to develop omni-channel and partner-driven campaigns.
• Partner with Strategy to ensure business & product alignment of all campaign materials.
• Partner with Social Content Strategy Manager to ensure shared strategic direction and brand cohesion across social initiatives.
• Partner with Entertainment, Influence & Culture Manager to identify distinct and authentic opportunities for the GEICO brand to permeate culture.
• Partner with internal Creative Studio to facilitate campaign extensions across the customer journey.
• Partner with Internal and External Communications to amplify awareness of campaigns as they go to market.
• Oversee the creative development of brand integrations through network and media partnerships.
• Optimize creative performance across the funnel.
• Synthesize & circulate creative performance metrics from Analytics.
• Partner with Analytics to interpret creative performance and incorporate findings into current and future work.
• Manage the efficient operation of the Brand & Creative function.
• Track and report on creative agency of record fee against scope of work, (analyzing impacts of changes in projects / processes and recommending adjustments to leadership as needed).
• Manage talent / usage rights / ad expirations for commercials and external assets.
• Manage budget tracking and invoicing.
• Motivate, manage & mentor creative professionals, including one direct report.

REQUIREMENTS :

• 5+ years brand management experience or comparable Creative Agency experience
• Prior experience managing external agencies including Creative Agencies and Media Partners
• Experience managing creative professionals, including direct report(s)
• A strong understanding of how to evaluate creative, especially against strategy, and contribute to development
• Exceptional organizational skills to balance managing multiple projects
• Excellent written and verbal communication skills
• Unique blend of creative and analytical skills
• Strong experience developing full-funnel marketing campaigns
• Familiarity with Creative and Production processes
• Familiarity with omnichannel marketing and go-to-market planning, preferably in IAT (Inter-Agency Team) model
• Strong understanding of Paid, Owned and Earned ecosystem
• Experience managing variable budgets
• Relationship-building skills

QUALIFICATIONS :

• Is flexible and adaptable to a rapidly changing business environment
• Has a strong commitment to growth and challenging themselves
• Approaches challenges with a positive attitude, attentiveness, and high attention to detail
• Demonstrates the ability to identify problems and propose solutions

PREFERRED :

• Experience in a B2C company
• Experience at Creative Agency
• Familiarity with Media fundamentals
• Familiarity with full funnel Social Media tactics

LOCATION :

• Hybrid - 3 days per week in office
• NYC and DC preferred
• Up to 25% travel

Annual Salary

$107,000.00 - $168,000.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate / annual salary to be offered to the selected candidate.

Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

Benefits :

As an Associate, you’ll enjoy our

• to help secure your financial future and preserve your health and well-being, including :
• Premier Medical, Dental and Vision Insurance with no waiting period
• Paid Vacation, Sick and Parental Leave
• 401(k) Plan
• Tuition Reimbursement
• Paid Training and Licensures
• Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.

Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.