Salesforce Solutions Architect - Marketing cloud

Accomplished Functional Analyst / Solutions architect with a robust background in Salesforce.com, custom marketing solutions, delivery management, and documentation expertise.

Proven track record of successfully leading projects from conception to delivery, optimizing marketing processes, and ensuring alignment with business goals.

Experienced in translating complex business requirements into functional specifications and comprehensive documentation.

Key Skills :

Salesforce.com Expertise

Extensive experience in Salesforce.com configuration, customization, and integration, with a focus on marketing cloud functionalities (Marketing Cloud, Pardot, etc.

Skilled in leveraging Salesforce tools to streamline marketing operations and enhance customer engagement.

Custom Solutions Development : Proficient in developing and implementing custom marketing solutions, leveraging platforms like Salesforce to design innovative applications that address specific business needs.

Capable of managing full project lifecycles, including delivery and post-implementation support.

Delivery Management

Experienced in project management and delivery, ensuring projects are executed on time and within budget. Skilled at coordinating cross-functional teams, managing stakeholders' expectations, and driving project success through effective planning and execution.

Documentation Expertise

Strong documentation skills, including creating functional specifications, user manuals, process flows, and training materials.

Able to communicate complex technical concepts in clear and concise language to diverse stakeholders.

Marketing Domain Knowledge

In-depth understanding of marketing processes, including campaign management, lead generation, customer segmentation, and marketing analytics.

Proficient in leveraging technology to optimize marketing strategies and drive business growth.

Agile Project Delivery

Strong background in Agile project management methodologies, including Scrum and Kanban. Led cross-functional Agile teams to deliver iterative solutions, ensuring adaptability to changing requirements and maximizing project efficiency.

Website Implementation

Hands-on experience in implementing and managing websites, utilizing content management systems (CMS) such as WordPress or Umbraco.

Designed user-centric websites aligned with marketing strategies and objectives.

Professional Experience

Project Delivery and Management

Led and managed end-to-end project delivery, from requirements gathering and solution design to implementation and deployment.

Ensured projects met quality standards, timelines, and budgetary constraints.

Documentation and Communication

Developed comprehensive functional specifications, user guides, and training materials to support project implementations and facilitate user adoption.

Communicated project updates and deliverables effectively to stakeholders.

Stakeholder Engagement

Collaborated closely with business stakeholders, technical teams, and third-party vendors to understand requirements and expectations.

Acted as a bridge between business users and technical teams, ensuring solutions align with business needs.

Quality Assurance

Conducted thorough testing and quality assurance activities to validate solution functionality and ensure adherence to requirements.

Implemented feedback loops to continuously improve deliverables.

Education and Certifications :

Bachelor's Degree in Business Administration, Marketing, or related field.

Salesforce Certified Cloud Consultant (or relevant certifications).

Project Management Professional (PMP) certification (optional).

Professional Attributes :

Analytical mindset with strong problem-solving skills.

Excellent communication and interpersonal skills, adept at building relationships.

Detail-oriented with a focus on delivering high-quality solutions.

Proactive approach to project management and delivery.

Ability to thrive in dynamic and collaborative environments.

More than 10 years of relevant experience.