Social & Digital Marketing Manager

Yoh has an immediate need for a Social and Digital Marketing Manager for a Major Media firm.

4 days onsite per week in Culver City, CA

6 Month Assignment that may extend

Pay up to $48 per hour w2 depending on experience

Social & Digital Marketing Manager : Team is responsible for marketing for TV (50 shows at a time in various stages from pre to post production).

Get to know the shows / show branding in order to market them to appeal to their audience. New & emerging way to connect to current & new audiences, so anyone with experience with social & digital platforms.

Must understand what is trending, create & execute social strategies, experience in TV or other studios or entertainment ideal.

Social producer experience / background with creating, writing, editing, etc. would be a huge plus. Experience with metrics / KPI's to evaluate campaign activity.

The Marketing Organization at SPTS supports the entire lifecycle of our series, from supporting the initial sale with pitch materials, to collaborating with first window network partners on marketing campaigns, to creating and managing marketing assets with Distribution teams.

The Manager, Social & Digital Marketing will work alongside the Brand Marketing team to oversee all social and digital initiatives for the studio.

This includes running brand social accounts, keeping up with trends, owning content calendars, supporting all our various IP, and increasing brand awareness across all social and digital channels.

RESPONSIBILITIES :

Manage social channels across Facebook, Twitter, Instagram, TikTok, and YouTube utilizing series content

Collaborate with the U.S. Brand Marketing team to drive and elevate the digital marketing of series throughout all windows of distribution and manage the social strategy

Concept and write up capture strategies for series and execute capture during events and production shoots

Create and oversee the development of social content calendars for any owned social channels, including assets, scheduling, community management, and analytics

Help develop and implement the brand voice on social media

Maintain a roster of contacts and keep keen eye on new product releases for all social networks

Work with the Creative Marketing team to develop social assets, utilizing learnings to inform and support the creative approach

Support, extend and enhance the distribution partner and downstream (home entertainment, soundtrack) initiatives on social / digital

Oversee the execution of synergy tactics across all lines of business

Run paid media campaigns across a variety of digital platforms using native and third-party tools to encourage conversation and grow fan base.

Partner with talent (celebrities) and management teams to get social media requests fulfilled in addition to working events

Help concept and execute creative ideas and growth strategies for how to engage fans

Stay on top of all marketing trends and opportunities

REQUIREMENTS :

A minimum of 2-4 years of experience at the manager level in marketing, entertainment is preferred, but not limited to

Avid user of social networking sites including Twitter, Facebook, Instagram, Tik Tok, etc.

Strong copywriting skills with knowledge of social and digital trends

Deep understanding and passion for the entertainment, television, and digital industries

Understanding of social analytics and reporting

Comfortable presenting social analytics, creative, and growth strategies

Very strong written and verbal communication skills

Highly organized and detailed oriented

Excellent communication and interpersonal skills

Knowledge of social media planning and analytics tools

Thirst for knowledge and ability to have fun!

Note : Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description.

All qualified applicants are welcome to apply.

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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https : / / www.yoh.com / applicants-with-disabilities

to contact us if you are an individual with a disability and require accommodation in the application process.