Director / Senior Director, IT Service Product Marketing

Overview

Director / Senior Director, IT Service Product Marketing role at Salesforce. Lead the strategy, messaging, and go-to-market (GTM) execution for the IT Service product portfolio. The Senior Director role reports directly to the Chief Marketing Officer and is responsible for defining how we position our solutions against the competitive landscape, creating compelling value propositions, and enabling the global sales organization to win major deals in the Enterprise Service Management (ESM) and IT Service Management (ITSM) markets.

Responsibilities

• Core Positioning & Messaging : Own the global narrative, product positioning, and key messaging for the IT Service product portfolio, ensuring differentiation against key industry players and resonance with CIOs, IT leaders, and practitioners.
• Go-to-Market (GTM) Strategy : Design and execute world-class GTM strategies for new product launches, feature releases, and major updates, coordinating across product management, sales, demand generation, and enablement teams to drive pipeline contribution and ACV growth.
• Team Management & Development : For the Senior Director role, directly lead, mentor, and develop a team of product marketing managers. Foster a culture of excellence, accountability, and continuous learning within the team to maximize output and career growth.
• Sales Enablement & Tools : Create high-impact sales tools, including pitch decks, demos, competitive battlecards, solution briefs, and training materials that equip the global sales force to confidently articulate product value and handle objections, ultimately improving sales win rates.
• Market Leadership & Analyst Relations (AR) : Serve as the primary PMM lead for major industry analyst engagements (e.g., Gartner Magic Quadrant, Forrester Wave) to influence market perception and secure favorable positioning. Own competitive intelligence, translating market insights into actionable strategies that inform product roadmap priorities.
• Thought Leadership & Content : Drive the creation and delivery of foundational marketing content (website copy, analyst briefings, blogs, case studies, and presentations) that drives consideration and defines the category leadership narrative.
• Cross-Functional Alignment : Act as the strategic link between Product Management, Sales Leadership, and Demand Generation to ensure alignment on roadmap priorities, sales goals, and campaign execution.
• Demand Generation Support : Partner closely with the Demand Gen team to provide the core product and solution messaging required for campaigns, events, and vertical outreach.

Required Experience And Qualifications

Unleash Your Potential — When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights : workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including : time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link : https : / / www.salesforcebenefits.com. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For New York-based roles, the base salary hiring range for this position is $193,800 to $327,600.

For California-based roles, the base salary hiring range for this position is $193,800 to $328,600.

For Illinois based roles, the base salary hiring range for this position is $177,600 to $300,200.

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