Marketing Manager

Marketing Manager Position

A leading Personal Injury Law Firm in South Florida is seeking an experienced Senior-Level Marketing Manager to join our team.

The ideal candidate will work independently and report directly to the leadership team.

Responsibilities :

• Develop, plan, and implement comprehensive marketing strategies, communications, and public relations activities, both internal and external, in accordance with Florida Bar Ethics Rules.
• Oversee and manage all phases of creating and publishing advertising materials and branded content.
• Strategically coordinate the marketing needs of the organization with other functions to ensure alignment with the company's brand standards and marketing objectives.

Qualifications :

Proven ability to work independently and effectively manage multiple projects.

Job Type

Full Time, 40 hours per week, non-exempt

Hours are M-Th 8 : 30 am to 5 : 30 pm, Fridays 8 : 30 am to 5 : 00 pm

Benefits :

• Competitive compensation
• Health insurance
• 401(k) savings plan
• Paid time off (PTO)
• Opportunities for professional development and growth

Join us to make a significant impact on our firm's marketing efforts and help drive our continued success.

Compensation :

$60,000 - $110,000 commensurate with experience

Responsibilities :

• Developing annual Marketing and Business Development plan and budget including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities
• Evaluating and analyzing the performance of campaigns and reporting to the ownership
• Create, maintain, and analyze law firm KPIs and reporting to ownership
• Engaging in research and analysis and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities
• Creating promotional messages and themes to drive business
• Coordinating and integrating marketing strategies across multiple channels including Digital and traditional media outlets
• Managing third-party vendors and negotiating media buys
• Identifying internal and external event opportunities (including sponsorship and speaking slots), assessing the value, relevance, and costs / benefits of these opportunities, and supervising events
• Drafting and maintaining up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats
• Evaluating the client experience from start to finish, identifying areas for improvement, and developing and implementing means to achieve improvement of client experience
• Managing day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts and that all Firm employees are educated and engaged and that client service is exceptional
• Working with Firm attorneys to develop and execute marketing / business development strategies, plans, and projects

Qualifications :

• An undergraduate degree, required and a secondary degree (e.g., a Master’s degree, a Ph.D., an M.B.A.) is preferred
• Minimum of 5+ years of demonstrated success in a business development / marketing-related field
• Experience in a professional services environment with previous law firm experience preferred
• Demonstrated experience in planning and executing a marketing campaign from start to finish while working in a leadership capacity
• Proven success in strategically identifying competitive opportunities and leading organizations to unprecedented growth.

Expertise in branding, tactical marketing initiatives, marketing communications, media, and online offline Strategy with strong financial capabilities

About Company

Benefits

• Health insurance
• Retirement Plan 401(k)
• Paid time off (PTO) - 10 days
• Paid holiday time - 8 and ½ days
• Annual review
• No overtime required
30+ days ago