Senior Manager, Product Management - Personalization

Job Description

Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunity

Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet.

As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices.

We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans.

Primary Purpose

Fanatics runs over 900 sites. We are seeking a visionary Senior Manager to lead the strategy and build out of our end-to-end, cross-site personalization platform.

This role will be pivotal in creating a seamless, personalized experience across CRM, site interactions, and marketing channels.

Duties And Responsibilities

• Define and execute the personalization strategy for Fanatics’ digital platforms, ensuring alignment with overall business goals and customer needs.
• Develop and manage the product roadmap for personalization, prioritizing features and initiatives based on impact and feasibility.
• Lead and mentor a team of product managers, fostering a collaborative and high-performance culture.
• Collaborate with cross-functional teams, including engineering, data science, marketing, and UX / UI design, to deliver innovative personalization solutions.
• Conduct quantitative and qualitative research to inform personalization strategies and identify opportunities for improvement.
• Leverage AI and machine learning to develop and enhance personalization algorithms and models.
• Drive the creation and optimization of recommendation engines, personalized content, and targeted promotions.
• Monitor and analyze key performance metrics to assess the effectiveness of personalization initiatives and make data-driven decisions.
• Ensure that all personalization efforts comply with privacy regulations and industry best practices.
• Stay current with industry trends and emerging technologies to continuously improve Fanatics' personalization capabilities.

Supervisory Responsibilities

Lead and manage a team of product managers, providing guidance, support, and professional development opportunities.

Education And Experience Requirements

• 10+ years of experience in software product management, with at least 4 years focused on personalization or related domains.
• Proven track record of successfully managing and delivering complex product initiatives in an e-commerce environment.
• Strong understanding of personalization techniques, recommendation engines, and AI / machine learning applications.
• Experience working with data science teams to develop and implement personalization models.
• Experience with Customer Data Platforms (CDPs) for building comprehensive customer profiles.
• Proficiency in modern marketing technology stack and understanding of associated trade-offs.
• Exceptional leadership and communication skills, with the ability to influence and inspire cross-functional teams.
• Demonstrated strategic thinking and analytical capabilities, effectively translating business objectives and customer insights into actionable product plans.
• A keen eye for detail, ensuring every aspect of product development aligns with stakeholder requirements and user expectations.
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and requirements.
• Proficiency with project management tools such as Jira and Confluence.

Physical Requirements

Ability to work in-office a minimum of three days a week.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming.

About The Team

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods.

J-18808-Ljbffr