Senior Group Marketing Manager

Overview

About the role :

The Senior Group Marketing Manager will set the strategic direction and business objectives for the Company. This individual will lead the formulation and execution of comprehensive business plans, bringing innovative solutions to market and driving adoption in the >

$15B EP Market. This role requires strong leadership to guide a team of product managers, optimize market execution, and support commercial success across both single-use devices and capital systems.

Responsibilities

Establish analytic-driven business objectives including market understanding, segmentation, targeting, product positioning, and message development.

Create innovative downstream marketing programs and tools to deliver value for the Sales Team, supporting both consumables and capital systems.

Develop and execute launch strategies for entry into the Cardiac Ultrasound Market, including hiring, coaching, and developing product management talent.

Formulate actionable, integrated business and commercialization plans, ensuring alignment with portfolio strategy, technology roadmaps, and market development goals.

Oversee execution of business plans through targeted strategies, tactics, and annual operational budgets.

Direct the use of marketing science tools to assess markets, identify barriers, and design strategies to mitigate technical, operational, economic, and regulatory challenges.

Identify and evaluate franchise business development opportunities.

Partner with Sales and Clinical teams to craft training plans for commercial launches and global adoption.

Spend significant time in the field to gather clinical insights and strengthen physician relationships.

Develop supply chain forecasts and long-range revenue projections.

Craft global training strategies to drive perception and adoption of capital solutions.

Build strong cross-functional stakeholder relationships to ensure alignment and execution.

Required qualifications

Bachelor’s degree with 7+ years of professional experience in the medical device industry.

Experienced in commercial launch planning in competitive markets

Demonstrated success in building teams and developing talent.

Proven downstream marketing expertise in product management, sales engagement, and campaigns.

Strong analytical and strategic planning skills, with the ability to craft and execute business plans.

Experience managing complex, cross-functional projects.

Ability to develop clinical expertise in medical devices and engage with physicians effectively.

Demonstrated experience in customer needs analysis within medical device markets.

Preferred qualifications

EP Mapping / PFA experience is strongly preferred.

Advanced degrees such as MBA or Master’s.

Prior sales experience within medical devices.

Strong communication, collaboration, and interpersonal skills with cross-functional teams.

Proven ability to drive global product adoption and market success.

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