Digital Media Director
About the job Digital Media Director
DIGITAL MEDIA DIRECTOR
The Digital Media Director is a key leadership role responsible for overseeing and implementing digital media strategies for the agency.
The role involves managing and optimizing various digital media channels to drive brand awareness, engagement, and conversions. The
Digital Media Director collaborates with cross-functional teams, including the Director of Integrated Marketing, traditional media, and
creative to develop and execute integrated digital campaigns that align with our client's marketing objectives.
Key Responsibilities :
Digital Media Strategy : Collaborate with Director of Integrated Marketing to develop and execute comprehensive paid digital media
strategies that align with our client's marketing and business goals. This includes defining target audiences, choosing appropriate
digital platforms, and setting KPIs to measure the effectiveness of campaigns.
Paid Media Management : Oversee the planning, execution, and optimization of digital advertising campaigns across various platforms,
such as Google Ads, Facebook Ads, LinkedIn Ads, programmatic display, and other paid media channels. Monitor budgets, bids, and
performance metrics to ensure optimal ROI.
Team Management :
Lead and mentor a team of digital media specialists and coordinators. Provide guidance, support, and ongoing
training to ensure the team's success in executing digital media strategies.
Data Analysis, Optimization, and Reporting : Utilize data analytics tools to track and analyze the performance of digital media
campaigns. Lead team in preparing regular reporting and analyses of campaign performance that will then be shared with clients and
relevant agency team members. Use these insights to make data-driven decisions and continually improve campaign effectiveness.
Collaboration with Creative Team : Work closely with the creative team as they develop compelling and engaging digital content,
including ad creatives, videos, infographics, and other assets tailored to different digital channels.
Market Research : Stay current with the latest digital marketing trends, industry best practices, and emerging technologies.
Collaborate with Director of Integrated Marketing to conduct market research to identify opportunities and new digital media
platforms to reach the target audience effectively.
Budgeting :
Working with team to closely monitor and manage the digital media budgets in real-time, ensuring that media spending is
on target.
Vendor Relationship Management :
Collaborate with external digital vendors and media partners to negotiate contracts, develop
partnerships, and maximize the value of media investments.
Qualifications and Skills :
Bachelor's degree in Marketing, Advertising, Communications, or a related field. A master's degree may be preferred, or
relevant experience.
Proven experience in digital marketing and media management, with a focus on developing and implementing successful
digital media campaigns.
Strong understanding of various digital channels, advertising platforms, and marketing technologies.
Proficiency in using data analytics tools to track and measure campaign performance (e.g., Google Analytics, social media
analytics, etc.).
Demonstrated ability to lead and motivate a team, fostering a collaborative and innovative work environment.
Excellent verbal and written communication skills, with the ability to present data-driven insights to stakeholders
at all levels.
Strategic thinker who can identify opportunities and solve complex problems in the digital space.
Familiarity with compliance and regulatory considerations related to digital advertising and data privacy is a plus.
The Digital Media Director plays a crucial role in shaping the agency's digital capabilities. Their expertise in digital media
strategy, data analysis, and team leadership is essential for achieving marketing objectives and fostering growth in our digital
services.
We offer competitive pay and would prefer that this individual be based out of our Fort Wayne office. That said, we endorse
a flexible work schedule with a blend of remote and in-office. An essential part of our dedication to fun and active lives is
ensuring our employees live to their fullest potential. We are a people-first agency. Working here means we've got you covered
for medical, dental, vision, disability, and life insurance with outstanding coverage at very affordable premiums. Add to that our
401K savings plan with a company match. We get that family is the most significant commitment of all. We make it easier to be
a working parent with paid time off and paid family leave.
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