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REVELxp - Vice President, Strategy

REVELxp - Vice President, Strategy

REVELxpWinston-Salem, NC, US
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Job Description

Job Description

Description : ABOUT REVELXP

REVELXP is a premier sports hospitality company . We work with hundreds of college and professional teams and major sporting events to deliver exceptional fan experiences, including full-service tailgates, premium hospitality events and exclusive ticket packages. In addition to managing fan experience offerings, we also provide comprehensive hospitality solutions to our team and event partners with event staffing, event management, premium hospitality management and venue installations.

We are growing at a rapid pace and are looking for goal-oriented, purpose driven, high-energy individuals to join our team!

We created REVELXP to reimagine and redefine game day with memory-making experiences that ignite fan passion, drive attendance, and build loyalty for sports and entertainment brands across the world. We believe that sports play a powerful, community building part in society and we work with the purpose of amplifying the social experience around gameday.

This is why jobs here at REVELXP offer countless ways to create memorable experiences - from hospitality to operations to revenue generation. Our fast-paced, fun environment is what helps us create true partnerships with the professional sports properties we work alongside. The REVELXP team seeks to grow with innovative self-starters who want to be a part of reshaping fan experiences across the nation. We operate along a core set of values that set us apart in how we work and who is a great fit for our team : service, entrepreneurship, and joy.

We are seeking an experienced and visionary Vice President of Customer Data and Strategy to lead strategic initiatives and drive the overall direction of our brand, customer data, and digital experience teams. In this pivotal role, you will oversee the development and execution of strategies that enhance our market positioning, optimize customer relationships, and elevate our digital presence. You will collaborate closely with divisional leaders to ensure alignment and effectiveness across all functions, fostering a culture of data-driven decision-making and innovation.

STRATEGIC PROJECTS

  • Oversee and guide market, competitor, and consumer research efforts to inform business decisions, particularly in brand, sales, and marketing strategies.
  • Identify and recommend best practices and processes for cross-functional sales and marketing initiatives.
  • Lead special projects and analyses for the CEO, such as product and pricing optimization, providing strategic direction and insights.
  • Supervise the development of key dashboards to support informed business decisions.

CUSTOMER DATA STRATEGY

  • Lead the overall customer data strategy, providing strategic collaboration with divisions to align with organizational objectives.
  • Guide customer data analysis to generate insights that drive sales, marketing, and product / package strategies.
  • Oversee segmentation strategies that enable targeted marketing and sales initiatives.
  • Collaborate with divisional leadership to refine lead funnel strategies and optimize lead capture methods, ensuring effective integration with the CRM system.
  • Collaborate with IT to develop and implement automated workflows across systems for increased efficiency and sales facilitation.

    • CUSTOMER RELATIONSHIP MANAGEMENT

  • Direct the strategy for the corporate CRM system, ensuring alignment with divisional needs and adherence to consistent processes.
  • Lead email marketing communications strategies and plans to foster engagement and sales with customers.
  • Oversee cross-functional alignment between sales and marketing to ensure a seamless customer experience throughout the buying journey.

    • E-COMMERCE & TECH

  • Supervise the REVELXP website and digital user experience (UI & UX), including the ecommerce merchandising strategy and customer buying flow.
  • Oversee and facilitate collaboration between technology, e-commerce, customer data and brand teams to achieve business objectives.
  • Maintain oversight of marketing and ecommerce systems.

    • BRAND MANAGEMENT & MARKETING STRATEGY

  • Supervise the alignment of company positioning and messaging with business objectives, ensuring consistency across all divisions and platforms.
  • Oversee REVELXP brand management.
  • Support business development efforts by assisting the preparation of RFPs and pitch presentations / decks.
  • Oversee content strategy and supervise corporate and divisional marketing initiatives to ensure adherence to brand standards.

    • Requirements :

    SKILLS AND EXPERIENCE REQUIRED

  • Bachelor's degree in Business, Marketing, or a related field.
  • 10+ years of experience in strategy development, brand management, or marketing leadership roles, with a strong emphasis on overseeing cross-functional teams.
  • Proven track record of driving successful brand strategies and managing customer relationship management (CRM) initiatives.
  • Proven experience with technology stacks, including ERP, CRM, and marketing platforms, demonstrating the ability to leverage tools to drive operational efficiency, sales and enhance customer engagement.
  • Strong analytical skills with the ability to interpret data and market trends to inform strategic decisions.
  • Excellent leadership and interpersonal skills, with the ability to collaborate effectively with diverse teams and stakeholders.
  • Experience with digital marketing, ecommerce, and user experience (UI / UX) principles.
  • Strong communication skills, both written and verbal, with the ability to articulate complex ideas clearly and persuasively.
  • Familiarity with content strategy, SEO, and inbound marketing best practices.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
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