Sr Director, Marketing

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Job Title :

Sr. Director of Marketing, Colorado Avalanche

Department : Avalanche Marketing

Avalanche Marketing

Business Unit : Location :

Location : Denver, Colorado

Denver, Colorado

Reports To :

VP of Marketing, Colorado Avalanche

Employment Type : Full Time - Salaried

Full Time - Salaried

Supervisor Position :

Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences.

We are the employer of choice as the owner and operator of Ball Arena, DICK'S Sporting Goods Park, the Paramount Theatre, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), KIMN,KXKL, KKSE (FM / AM), Altitude Sports & Entertainment, Major League Fishing / Fishing League Worldwide (MLFLW), Winnercomm, Outdoor Sportsman Group and SkyCam.

Nature of Work :

The Sr. Director of Marketing for the Colorado Avalanche is considered an important leader of the department and is expected to act as a main liaison that connects all internal departments involved with the Colorado Avalanche.

A true brand champion, the Sr. Director of Marketing is responsible for maintaining and promoting the key mission and values of the Avalanche through in-market activations, content collaborations, and promotional opportunities.

Examples of work performed :

Brand StrategyDevelops and leads a multi-faceted marketing and brand strategy focused on enhancing revenue opportunities, building the brand, increasing fan engagement, driving ticket sales and driving sponsorable opportunitiesDesigns and implements comprehensive marketing strategies to inspire new fandom and further develop current fandomAssists in development of unified brand identity across all deliverables and channelsDrafts and presents insightful and on-trend proposals that support key campaign initiativesAssists in creating a narrative to drive compelling storytellingReviews and approves the usage of brand marks in Sponsorship cross-promotion creative to ensure adherence to brand guidelinesActivation

Collaborates across the organization to build, manage and execute year-long promotional, events, sponsorship, and community involvement calendarIncreases brand awareness and fan engagement through ideation, planning and execution of season long events and activations - including concept proposals and end of season / campaign recapsCollaborates across the organization to develop, grow and execute NHL initiatives and campaignsIntegration

Works in close partnership with, and drives synergy between, Marketing and all internal stakeholders (Sponsorship, Tickets Sales, Game Presentation, Digital, Community Relations)Collaborates with Sponsorship to create and monetize assets that support the Colorado Avalanche brand and partner objectivesWorks with other local teams, organizations and fan groups to identify integration opportunities to amplify objectivesManagement

Mentors, coaches and develops department team members - with a focus on the Marketing Coordinator, EventsOversees department Internship programThis description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive.

The duties of this position may change from time to time and / or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and / or hiring authority.

Working Conditions & Physical Demands :

Typical Office Conditions - must be able to work in a hybrid environmentLift up to 50 lbs. occasionallyWork in extreme weather conditions occasionallyNights, weekends, and holiday hours required occasionally dependent on team / event scheduleQualifications :

Minimum

7+ years experience in Marketing, Brand Management, Event Management or related field with at least 2 years of experience in a leadership / management

positionBS / BA degree in marketing, communications, or related fieldApplicants must meet minimum qualifications at the time of hire.

Preferred

Previous sports industry experience highly preferredAbility to acquire or produce and maintain a valid driver's license and meet company vehicle driving standards.

Competencies / Knowledge, Skills & Abilities :

Ability to maintain positive attitude and demonstrate professionalismAbility to maintain a high level of confidentialityAbility to complete work accurately and in a timely mannerAbility to demonstrate good judgment skillsAbility to communicate effectively orally and in writingPossesses excellent interpersonal skillsAbility to multi-task, prioritize and adapt to changing environmentsCompensation :

Base salary range $75,000-$80,000 per annumEligible for annual discretionary bonusBenefits Include :

12 Paid Company HolidaysHealth Insurance (Medical, Dental, Vision)Paid Time Off (PTO)Life InsuranceShort and Long-term DisabilityHealth Savings Account (HSA)Flexible Spending plans (FSAs)401K / Employer Match

Equal Employment Opportunity

Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.