(US) - Marketing Automation Architect/Consultant

JOB DESCRIPTION :

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We are looking for a Marketing Automation expert to support its three product lines on a contract basis. The candidate will assist the Marketing Automation leadership with architecting solutions and provide technical support in a fast-paced environment.

The ideal candidate is a self-starter who can work independently and as part of a team, can follow instructions without skipping steps, and isn’t afraid to ask questions or for help when needed.

Key Responsibilities (including, but not limited to) :

Consult with internal business teams (customers) to uncover business requirements, develop a technical strategy, and effectively create technical solutions from customer requirements.

Develop cloud pages from scratch to process data and submit data to SFMC / SFDC using SSJS and API calls.Develop emails with Ampscript and dynamic content matrixes.

Build complex journeys and automations with SFMC.Build reports with SFMC and / or Marketing Cloud Intelligence (MCI).Comprehend, interpret, and support complex front-end technical and operational environments.

Partner with Data Architecture, Marketing, Operations, Creative, and Communication teams to adopt best practices and align technologies with business use cases.

Collaborate and act as a liaison between external vendors and internal teams to facilitate program execution, project, and task management.

Create, troubleshoot, and execute on data extensions, subscriber imports, and group creation based on data filters.Job Requirements :

15+ years of hands-on experience with Salesforce Marketing Cloud (formerly ExactTarget).Proven experience using SFMC marketing cloud components and how they interact & integrate with each other : Email Studio, Mobile Studio (SMS), Advertising, Web Studio, Personalization, Analytics Builder, Journey Builder, Content Builder, and Contact Builder.

Marketing, project management, business case, and Salesforce Marketing Cloud implementation experience.10+ years of email marketing experience as a primary focus.

8+ years of email analytics experience and must understand how metrics are derived, how they relate to, and impact marketing efforts.

Knowledge of email best practices, CAN-SPAM & CCPA laws, and deliverability improvement / maintenance.Solid technical background with a general understanding of related MarTech technologies (i.

e., site analytics, CMS, Marketing Cloud Intelligence (MCI), site tagging, optimization platforms, etc.).Working knowledge of SFMC SQL and Standard SQL (Snowflake).

Fluency in Ampscript, SSJS, HTML, JavaScript, and CSS.Strong understanding of UTMs and tracking campaigns of a customer journey.

Experience with API integrations (REST / SOAP).Exposure to integrations, developing & executing data migrations.Baseline understanding of Salesforce Sales Cloud or how CRMs work generally and of Salesforce Marketing Cloud Connector (MCC).

Preferred, but not required :

Knowledge of the Aprimo Project Management Software.Experience with Email on Acid or other email testing software.Microsoft Excel data manipulation (Vlookup, pivot tables, etc.

Knowledge of Attribution Models / Data Analytics.Financial Services, specifically Annuity Products, Life Insurance, and Group Retirement.

B2B and B2C distribution models.Understanding the corporate and bulk email environments is a plus, including spam software, Sender Authentication Package (SFMC), SPF, DKIM, and DMARC.Professional Qualities :

Well organized. Attention to detail is a must.Ability to work autonomously in a fast-paced environment.Strong problem solver.

Can comfortably work independently and as part of a team.Excellent interpersonal skills.Capable of managing multiple projects simultaneously.

Can adapt to frequently changing priorities.Isn’t afraid to ask questions or for help.Can extrapolate solutions from existing processes.

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