Senior Vice President, Media Planning, Client Lead

Job Description

As the SVP, HCP Media Client Lead provides leadership across a single large client or a group of smaller clients. You will be the HCP expert for this client group and team and is responsible for the quality of work produced by the cross-functional teams, maintaining strong client relationships, and driving organic growth on their assigned accounts.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Knowledge

• You will bring deep Pharma media experience across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer, etc.)
• You will bring perspective beyond Pharma to bring best practices for media across audiences and channels (e.g. CPG, retail)
• You understand the total marketing process and the strategic role of media
• You will provide insights on industry trends and client's business
• You will contribute to thought leadership in the form of POV’s, articles, interviews, etc. in the trades or at conferences
• You will proactively self-educates on PHM, Publicis Groupe, and client business functions, capabilities, tools, and processes

Managing and Leading Others

• Your responsibility will be to build trust, model inclusion, and show respect for all employees
• You will actively listen to resolve issues and identify opportunities
• You will exert lateral influence to manage cross-functional teams
• Provide communication on business initiatives and client requests
• Ensures teams are properly trained on tools and processes
• Drives adherence to PHM processes and best practices
• Participates in formal development process, including performance management, goal-setting, mid- and yearly reviews, and coaching
• You will nurture and develop mid-level talent on assigned accounts

Strategy & Account Management

• You own the overall media strategy, approach, and plan on each account
• Owns strategic questions and concerns related to the client’s media efforts
• Collaborates with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs
• Represents the interests of cross-functional teams in client and agency partner meetings where those teams are absent
• Pushes for continuous improvement of self, team, and client deliverables
• Provides a point of escalation
• Monitors team pacing to ensure profitability

Organic Growth and New Business

• Assists in setting organic growth goals
• Drives adherence to organic growth roadmaps and business plans
• Refers new clients to PHM
• Volunteers for pitch teams, task forces, side hustles, etc.
• Encourages team to incorporate new agency initiatives into recommendations
• Identifies opportunities to upsell and cross-sell to existing clients
• Scopes client work with Client Operations partner

Client Service

• Responsible for relationships with clients and agency partners
• Conveys passion for clients and their businesses
• Works with clients to shape their marketing priorities
• Models outstanding client service for team
• Drives professional, impactful standards within team for all written and verbal contact with clients; 'gold-standard' writer and presenter
• Serves as point of escalation for client concerns

Qualifications

• 12+ years media experience
• 3+ years HCP experience
• 6+ years management experienceProven ability to manage people (mentoring and developing) and projectsProven ability to earn the respect of clients, internal partners, and peers
• 4+ years cross-channel media knowledge
30+ days ago