Digital Marketing Specialist
Research advertising trends.Research competitors' pricing and products.Perform ad copywriting and content creation.Decide on appropriate placement of adsCreate and execute email and social media marketing campaignsAdminister website and publish / update contentMeasure digital trafficMonitor social media and Google AnalyticsOptimize paid advertising campaigns using SEO and other toolsReport on the growth and analytics of campaigns to marketing managerScale campaigns to maximize ROIMonitor project status and budgetBrainstorm and implement experiments and conversion testsPerform other job-related duties and special projects assigned by manager.Requirements
Bachelor's degree in a job-related field preferred.Strong understanding of industry trends and ecommerce web tools, understanding of SEO and SEM concepts, and familiarity with Google Apps and Google Analytics required.
Benefits
- Medical and Dental Benefits - substantially company-paid!
- Vision insurance
- 401(k) with company match
- Company-paid Pension
- Disability insurance
- Life insurance - company paid
- Flexible spending account
- Paid time off
- Parental leave
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