Sr. Specialist, Digital Marketing

Work Location : Burlington, Massachusetts

Shift : No

Department : LS-SL-MMT Paid Media

Recruiter : Genie Hooper

This information is for internals only. Please do not share outside of the organization.

Your Role

At MilliporeSigma, as the Senior Digital Marketing Specialist, you will provide end-to-end execution of Display, Video, Paid Social and Programmatic campaigns in the Science and Lab Sciences Digital & eCommerce team.

This includes media planning, audience creation, campaign setup and media buying, optimization and reporting on insights and performance.

• Remote or Hybrid in Burlington, MA OR St. Louis, MO
• Collaborate with Test & Learn Team to build valuable learning agendas.
• Develop audience and targeting lists based on campaign goals.
• Create and implement bidding strategies for each campaign.
• Optimize and monitor day-to-day performance of campaigns to meet campaign goals, including bid management, budget allocation, performance monitoring, campaign expansion, etc.
• Maintain appropriate levels of quality control adhering to a rigorous QA process.
• Optimize budget across targeting tactics to drive performance against KPIs.
• Maintain intermediate knowledge of third-party ad servers, DSPs, DCO platforms and other relevant Marketing Technology.
• Create / Maintain reporting dashboards enabling stakeholders to independently monitor campaign performance.
• Analyze performance and communicate needs for updated / upgraded creative and / or landing pages.
• Consistently refresh creative in any always-on campaigns through regular challenger / champion framework in partnership with creative agency internal & external partners.
• Regularly review tactics mix and shift budget to better performing line items.
• Provide ongoing optimization throughout the duration of campaigns.
• Combine data analysis and internal feedback to create optimization strategies and provide solutions.
• Organize, distribute, and present campaign results to stakeholders.
• Leverage data for clear, concise storytelling, including clearly stating incremental impact of campaigns and next steps.

Minimum Qualifications :

• Bachelor's Degree in any discipline
• 2+ years previous work experience in digital marketing
• 1+ years experience with Google Analytics, data visualization tools and Excel

Preferred Qualifications :

• Understand campaign management and optimization strategies across all Display, Video, programmatic and social channels.
• Monitor industry trends to ensure we maintain a forward-thinking approach and capitalize on opportunities to innovate.
• Provide support in social campaign preparation, execution, optimization, and measurement to build expertise across digital advertising channels.
• Clear command of and expertise in media planning and buying across DSPs (DV360) and publishers (Meta, Google, etc.).

The Company is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law.

This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment.

Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to their Human Resources Business Partner, Legal, or Compliance immediately.

The Company will not retaliate against any individual because they made a good faith report of discrimination.