Senior Marketing Manager - Customer Lifecycle Cardholder

What We Need

Corpay is currently looking to hire a Sr. Marketing Manager - Customer Lifecycle Cardholder within our Corpay Payables division. As Customer Lifecycle Strategy Manager – Cardholder Marketing at Corpay, you’ll lead the strategy and execution of lifecycle programs that drive cardholder activation, engagement, and retention, while also supporting B2B client adoption and expansion. With a dual focus on consumer cardholder behavior and business client success, you’ll build integrated journeys that maximize lifetime value, encourage habitual usage, and create brand advocates—from initial onboarding through long-term loyalty. This highly cross-functional role will partner closely with Product, Customer Success, Sales, and Marketing to develop data-driven, multi-channel lifecycle campaigns across both B2C and B2B segments.

How We Work

As a Sr. Marketing Manager - Customer Lifecycle Cardholder, you will be expected to work in a virtual environment. Corpay will set you up for success by providing :

Virtual workspace

Company-issued equipment

Hands-on training

Role Responsibilities

The responsibilities of the role will include :

New Customer Onboarding

Design onboarding workflows that accelerate activation and early usage among cardholders and client end-users.

Create education and communication programs tailored to both consumers and business stakeholders to drive early success milestones.

Ensure seamless onboarding experience in partnership with Product, CX, and Implementation teams.

Product Adoption & Enablement

Develop nurture streams, how-to content, and in-app / in-product guidance that deepen product knowledge and frequency of card usage.

Leverage user segmentation and behavioral triggers to optimize engagement across key touchpoints.

Align efforts with client adoption goals for high-volume B2B accounts, ensuring platform features are fully utilized.

Ongoing Engagement & Retention

Launch lifecycle campaigns that keep cardholders engaged throughout their lifecycle—from first use to habitual usage and reloading.

Monitor early warning signals of inactivity or churn and deploy timely, personalized interventions.

Partner with Customer Success and Account Managers to enhance client retention with supporting marketing assets and success frameworks.

Churn Reduction & Win-back

Design and execute campaigns to re-engage lapsed cardholders and dormant client accounts using offer strategies and personalized messaging.

Test, iterate, and scale successful win-back playbooks across both B2C and B2B cohorts.

Advocacy & Referral Programs

Build programs that turn satisfied cardholders and clients into promoters—through referral incentives, testimonials, and reviews.

Partner with Customer Marketing and Brand teams to amplify user success stories across digital and owned channels.

Qualifications & Skills

7 to 10 years of experience in lifecycle, retention, or customer marketing with a focus on consumer and / or B2B audiences.

Demonstrated experience with cardholder engagement, product marketing, or payments adoption at scale.

Expertise in CRM and marketing automation tools (e.g., Marketo, Salesforce, Iterable).

Strong analytical acumen with a proven track record of optimizing customer journeys based on data and testing.

Cross-functional collaboration experience across Product, Sales, CX, and Data teams.

Excellent written and verbal communication with a focus on clarity, empathy, and value delivery.

Benefits & Perks

Medical, Dental & Vision benefits available the 1st month after hire

Automatic enrollment into our 401k plan (subject to eligibility requirements)

Virtual fitness classes offered company-wide

Robust PTO offerings including : major holidays, vacation, sick, personal, & volunteer time

Employee discounts with major providers (i.e. wireless, gym, car rental, etc.)

Philanthropic support with both local and national organizations

Fun culture with company-wide contests and prize