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Marketing Automation Support
Marketing Automation SupportSunrise Systems • Walkersville, Maryland, United States
Marketing Automation Support

Marketing Automation Support

Sunrise Systems • Walkersville, Maryland, United States
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Job Title : Marketing Automation Support

Duration : 06+ months Contract on W2 (possible extension based on performance)

Location : Walkersville, MD

Position : Onsite

Job Description : Description :

  • For operational marketing automation consulting, role is to support client in plenty of activities regarding Email Marketing Campaigns, Personalization Campaigns or A / B Tests with Adobe Marketo. These activities are or could be :
  • Landing page and form building
  • Build up (concepted) Personalization Campaigns
  • Build up (concepted) A / B Tests for existing Campaigns
  • Set up and execute drip / nurture campaigns with complex logic
  • Audience Segmentation
  • Creation of lead scoring rules to drive conversions
  • Data hygiene to increase Marketo database and enhance delivery rates
  • Data enrichment
  • Database Optimization : support efforts for strong data hygiene including the build of normalization campaigns, enriching campaigns, data segmentations, deliverability campaigns, and overall database clean up and templatization.
  • Maintain marketing forms for compliance and optimization
  • Work within Wrike for marcom project management

Experience :

  • Marketo Certified Expert
  • B2B marketing automation experience with at least 5+ years of admin experience in Marketo and strong experience with Salesforce.
  • Experience working within a matrix organization. Previous agency experience a plus.
  • A strong understanding of database structure, data hygiene, analytics, and attribution.
  • Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead / customer management practices.
  • Working knowledge of HTML and CSS
  • Indepth knowledge of compliance regulation (eg, CAN-SPAM)
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    Marketing Automation • Walkersville, Maryland, United States