Description
Business Context :
Diageo is a world-class leader in beverage alcohol with an outstanding collection of brands across spirits and beer! With over 200 outstanding brands such as Johnnie Walker and Smirnoff, Ketel One, Captain Morgan, Buchanans, Don Julio, Casamigo’s, Tanqueray, Baileys and Guinness!
Our brands are sold in 180 countries at almost every price point, in every category to meet consumer demand with revenues in excess of £11.
8 billion. Diageo is a constituent of the FTSE 100.
Diageo North America has the ambition to grow by 50% in the next 5 years. To reach that goal and drive healthy growth, Diageo will need to unlock the full potential of its entire portfolio and gain a sustainable competitive advantage with consumers and customers across channels and geographies.
Context / Scope :
The Vice President On-Premise reports into the SVP National Strategic Customer Growth and leads a team of 2 Directors and 9 Managers that interacts cross-functionally with other Diageo teams.
This position is responsible for driving business performance nationwide. This role is accountable for the strategy, planning and execution of on-premise specific programs & trade drivers against segment opportunities within Casinos, hotels, airlines and dining categories that support high-volume sales of Diageo brands across United States.
Responsibilities and Accountabilities
Build and Lead Diageo’s on-premise plan for US Spirits within Casinos, hotels, airlines, dining to deliver annual dNSV, new distribution, permanent menus and share goalsLead the category evaluation of business opportunities / gaps and category management strategies leveraging data insights and analyticsEnsure National Strategy & Segmentation AdherenceDrive innovative thinking to develop and implement Menu & Serve strategy and implementation for all national accountsTransforms insights into actions based on data from agencies such as, but not limited to, Technomic, CGA Nielsen, etc.
and insights from distributorsDevelop and scale on-premise specific shopper programs across accountsEnsure that investments are consistent with brand strategy, national objectives and commercial needs.
Manage A&P spend provides appropriate investment to deliver channel plan and achieve consumer goals for brandsEnsure measurement and tracking of critical business indicators and predictors of performanceConsistent review of Return on Investment and adjustments made accordingly
Skills and Capabilities
- Proven success influencing internal and external partners,
- Strong customer / market strategies and execution plans
- Strong financial acumen & execution metrics
- Brilliant leadership skills
- Effectively identifies and communicates high value opportunities
- Proven experience working effectively within a matrix organization required
- Resilience and adaptability to perform in high
Qualifications and Experience Required :
- Graduate / MBA preferred
- 15+ years of commercial experience either within Diageo or similar beverage-alcohol company.
- End-to-end commercial knowledge and end-to-end P&L experience
- Direct on-premise / customer experience preferred
- Experience working across a diverse beverage alcohol distributor network preferred
- Distributor experience / management a plus
Worker Type : Regular
Regular
Primary Location : 3WTC
3WTC
Additional Locations :
Job Posting Start Date :
2024-07-03
Salary Range : Minimum Salary :
Minimum Salary : $191250
$191250
Maximum Salary : $318750
$318750
At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.
Benefits / perks listed may vary depending on the nature of your employment with Diageo and the country where you work.
The salary range displayed is the salary range for the role’s primary location.
Executive Vice President, Marketing and Communications
Amid this environment of organizational excellence, scientific and social progress, and forward-looking investment, the National MS Society seeks candidates for the position of Executive Vice President, Marketing and Communications. They will drive the ongoing evolution and optimization of this inte...
Vice President, Diversity, Equity, Inclusion and Belonging (EDIB)
Reporting to the Chief Equity, Diversity, Inclusion and Belonging (EDIB) Officer, the Vice President, EDIB, will support, within a collaborative environment, projects, partnerships, education/training, and processes integrating the organizations values of diversity, equity, inclusion, belonging and ...
Vice President of Corporate Communications
The Vice President of Corporate Communications at the National Kidney Foundation (NKF) is responsible for developing and executing a comprehensive communications strategy that aligns internal and external stakeholders with the organization’s mission to promote kidney health and improve the lives of ...
Vice President, Brand Marketing
The National Audubon Society is a nonprofit conservation organization that protects birds and the places they need today and tomorrow. The Vice President of Brand Marketing will play a pivotal role in shaping the organization's brand strategy, ensuring its resonance with the target audience, and dri...
Vice President of Finance & Administration
Build collaboration, trust, and open communication with key internal and external stakeholders (CEO/President, EVP, ELT, Board of Trustees, Division, Departments, donors, vendors, consultants, contractors). Reporting to the Executive Vice President (EVP) and serving as a member of the Executive Lead...
National Accounts Development Specialist - On Premise
Responsible for drawing conclusions and making recommendations to management on an appropriate course of action by analyzing sales data, census data, competitive information, scan data, pricing figures, industry data and any other applicable sources of information. Observed Holidays, Health Plan opt...
Vice President - Accounts & Liquidity - GTB, TD Securities
The business constantly changes with macroeconomic conditions, unprecedented levels of innovation, interest rate environments, and foreign exchange movements. Excellent communication and collaboration skills, with the ability drive strategy implementation by effectively working with cross-functional...
Vice President, Investments
In this role, a strong focus will be on providing support on portfolio company analysis, engagement preparation and follow up, and reviewing and assessing corporate governance. Assist in the preparation of position papers to facilitate issue discussion. Over 4-6 years of experience in a financial se...
Vice President, Technology Service Desk/On-Site Support II
However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term ince...
National Vice President, Dealer Relations
Establish a fully aligned Dealer Relations team with a universal passion and demonstration of a strong customer-centric focus, exceptional leadership skills, and a passion for driving customer success and growth. Reporting to the Chief Revenue Officer, the National Vice President, Dealer Relations p...