Brand Marketing Manager, Larson

Job Description

As a part of the Brand Development team, you will help drive interest and demand for our Outdoors brands' products and services, specifically Larson Storm Doors.

You will be responsible for developing and executing effective brand strategies that align with our company's vision, values, and objectives.

You will work closely with cross-functional teams, including Commercialization Marketing, Sales, and Category Management, to ensure consistency and alignment in brand messaging across all touchpoints spanning diverse channels, encompassing content strategies and targeted campaigns from email marketing to social media.

• Develop and implement comprehensive brand strategies that align with the company's goals and objectives.
• Conduct brand market research, consumer insights analysis, and competitive analysis to identify opportunities and inform brand strategy development.
• Strategizes with Brand Communications team in the creation and implementation of integrated marketing campaigns, including advertising, promotions, and digital marketing, to drive brand awareness and consumer engagement.
• Engage with external partners / vendors for development of key content development projects. Ensure that the creative direction given to agencies aligns with the brand message.
• Maintain brand guidelines and standards to ensure consistency and coherence across all brand touchpoints.
• Monitor and analyze brand performance metrics, market trends, and competitive landscape to evaluate the effectiveness of brand strategies and identify areas for optimization.
• Continuously identify areas for improvement and propose recommendations to optimize brand presence and consumer engagement.
• Assist Senior Director, Brand Marketing Doors in planning, and management of the Brand Development budgets to optimize marketing investment and support forecast expectations and business goals.

Qualifications

• Bachelor’s Degree in Marketing, Brand Management, or Communications preferred.
• 5+ years of marketing experience, preferably in the building materials industry.
• Knowledge in developing and writing multi-channel content including social media, digital content management, and storytelling

Additional Information

At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs.

This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more.

We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work.

Equal Employment Opportunity

FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability / handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at FBIN.

[email protected] and let us know the nature of your request along with your contact information.