Product Manager, Advertising Insights and Measurement

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company.

It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination.

And it's why our business strategy centers on making journalism so good that it's worth paying for.

Mission or Department Overview and Responsibilities :

The next generation of advertiser solutions is upon us, and The Times is at the forefront with a suite of 1P targeting, Emotions and GenAI targeting products.

The Advertising Insights and Measurement team operates within Advertising Data Products and uses big data and the latest AI technologies to help advertisers with pre and post campaign insights.

We are building tools that make our campaign managers, ad sales, and operations more engaging. The team is involved in automation of data reports and insight mining to drive action.

We are looking for a dedicated and flexible person who has led cross-functional teams and has driven projects to delivery.

You will be building proprietary tools to help advertising clients better understand the NYT audience and their media performance.

You will collaborate with our teams such as Data Science, Data Insights, and Creative Insights to determine :

• How can we best measure a client's media effectiveness
• How can we best measure our own product performance and benchmarks
• How can we deliver meaningful audience insights to clients to help build their media plan
• What tools and dashboards are necessary to facilitate access to insights for clients and internal users

You will use Agile best practices and collaborate with designers, engineers, and project management to deliver the most valuable products.

You will report into the Head of Advertising Data Products. This role is based in our Times Square, New York City office.

Responsibilities

Roadmap Management : Develop and prioritize the product strategy and roadmap for your portfolio based on stakeholder needs, established KPIs, and input from partners and company leadership.

Product Execution : Help the team achieve key goals by leading the product development lifecycle from discovery to delivery.

Stakeholder Management : Meet with invested partners, communicate your team's priorities and roadmap, solicit feedback and drive strategy.

Domain Management : Be the expert on measurement and be the go to person for all things measurement and insights.

Basic Qualifications :

• 2+ years experience working in product management or relevant experience
• Experience with Agile software development
• Experience communicating product updates, milestones, and progress to internal and external partners

Preferred Qualifications :

• Experience launching visual products to help simplify large datasets into actionable recommendations
• Demonstrated understanding of the evolving media landscape specifically around advertising
• Stakeholder and customer empathy and awareness

LI-Hybrid

The annual base pay range for this role is between :

$96,000-$125,000 USD

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve.

Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization.

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