Marketing Operations Lead

PassionAtlanta, GA, US

job_description.job_card.30_days_ago

serp_jobs.job_preview.job_type

serp_jobs.job_card.full_time

job_description.job_card.job_description

Marketing Operations Lead

The Marketing Operations Lead is the systems architect behind Passion's marketing efforts, responsible for owning the marketing tech stackincluding HubSpotwhile enabling streamlined campaign execution, automation, and reporting across all Passion organizations. This individual partners closely with the Digital Marketing Manager to ensure strategic alignment, operational efficiency, and data integrity across all digital touchpoints.

1. Tech Stack & Platform Ownership

Own day-to-day management and optimization of HubSpot as the central marketing automation and CRM platform.
Maintain and expand the marketing tech stack to support evolving campaign needs (integrations, forms, APIs, lead scoring, etc.).
Ensure data hygiene, governance, and list management practices are followed.

2. Marketing Automation & Workflow Enablement

Build and maintain automated nurture workflows, email triggers, and conditional logic flows across campaigns and segments.

Support Email Marketing and Paid Media Specialists with backend infrastructure for execution.

3. Campaign Infrastructure Support

Set up and manage tracking mechanisms (UTMs, custom events, tagging) across paid, email, and web efforts.

Ensure seamless handoff between front-end campaign strategy and backend delivery systems.

Collaborate with the Web + Analytics Specialist to maintain accurate tagging across all properties.

4. Reporting & Dashboards

Build and manage dashboards for campaign performance, channel health, and organizational marketing goals.

Serve as internal consultant to Marketing Leads and the Digital Marketing Manager for insights and data interpretation.

Own the rhythm and delivery of regular reporting to marketing leads across all teams.

5. Innovation & Scalability

Champion continuous improvement through tool exploration, AI integration, and emerging MarTech platforms.

Collaborate with internal IT team to ensure systems + processes are integrated and aligned.

Identify process bottlenecks and implement solutions to improve execution efficiency.

This job description in no way states or implies that the ESSENTIAL DUTIES AND RESPONSIBILITIES are the only responsibilities of this position. The employee is required to follow any other reasonable instruction and perform any other reasonable duties at the request of the supervisor or other senior management personnel.

Monday Friday, 9a - 5p

None

Key Partner : Digital Marketing Manager

Supports : Email, Paid Media, and Web + Analytics Specialists

Reports To : Director of Marketing and Strategy

An Ideal Individual

35+ years of experience in marketing operations, CRM management, and / or marketing technology roles.

Bachelor's degree in Marketing, Data Analytics, Communications, or related field.

Proven hands-on experience with HubSpot (certifications strongly preferred).

Proficiency with Google Analytics, UTM frameworks, dashboard tools (e.g., Looker, Google Data Studio, HubSpot Reports).

Proficiency with marketing data flows, web forms, tagging, and cross-channel attribution.

Systems-minded thinker with a love for structure, logic, and optimization.

Proactive problem-solver who thrives behind the scenes and supports team wins.

Excellent verbal and written communicator able to translate technical details to non-technical stakeholders.

Strong attention to detail and a commitment to data accuracy.

Open to innovation, experimentation, and continuous learning

Expectations

Embodies a heart for Jesus, aligning with the mission and values of our organization.

Adaptable and flexible, with a willingness to take on challenges and exceed expectations in a fast-paced environment.

Champions the culture and vision of our organization, characterized by a low-drama, high-momentum, positive attitude.

Demonstrates initiative, dedication, and the ability to work proactively towards achieving marketing goals.

Active participation in the life of Passion City Church, embracing it as their community and contributing to its mission and values.

serp_jobs.job_alerts.create_a_job

Marketing Lead • Atlanta, GA, US

Job_description.internal_linking.related_jobs

serp_jobs.job_card.promoted
serp_jobs.job_card.new

Senior Manager, Campaign Operations

VirtualVocationsAlpharetta, Georgia, United States

serp_jobs.job_card.full_time

Manager, Digital Marketing Demand Center - Campaign Operations.Key Responsibilities : Lead the end-to-end operational execution of global integrated digital campaigns Act as the liaison between G...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours

serp_jobs.job_card.promoted

Lifecycle Marketing Lead

VirtualVocationsLawrenceville, Georgia, United States

serp_jobs.job_card.full_time

A company is looking for a Lifecycle Marketing Lead to enhance customer engagement through data-driven strategies.Key Responsibilities Design and implement advanced email, SMS, and in-app marketi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30

serp_jobs.job_card.promoted

Director of Marketing Operations

VirtualVocationsLawrenceville, Georgia, United States

serp_jobs.job_card.full_time

A company is looking for a Director of Marketing Operations to design, optimize, and manage their U.Key Responsibilities Own and optimize the U. Maintain attribution models and performance trackin...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30

serp_jobs.job_card.promoted

Marketing Lead

VirtualVocationsAlpharetta, Georgia, United States

serp_jobs.job_card.full_time

A company is looking for a Full-Stack Marketing Lead : Content & Lifecycle.Key Responsibilities Develop and execute content marketing strategies to promote course offerings and showcase alumni suc...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30

serp_jobs.job_card.promoted

Director of Content Marketing

VirtualVocationsDecatur, Georgia, United States

serp_jobs.job_card.full_time

A company is looking for a Director of Content Marketing to lead and scale its content strategy.Key Responsibilities Define and own the global content marketing strategy across various channels ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30

serp_jobs.job_card.promoted

Senior Performance Marketing Manager

VirtualVocationsAtlanta, Georgia, United States

serp_jobs.job_card.full_time

A company is looking for a Senior Performance Marketing Manager to lead digital marketing strategies and client communications. Key Responsibilities Drive client communication and strategy discuss...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30

serp_jobs.job_card.promoted

Senior Manager, Marketing Operations

VirtualVocationsLawrenceville, Georgia, United States

serp_jobs.job_card.full_time

A company is looking for a Senior Manager, Global Marketing Transformation & Operations.Key Responsibilities Define and champion the strategic roadmap for marketing transformation, enhancing effi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days

serp_jobs.job_card.promoted

Senior Marketing Operations Manager

VirtualVocationsLawrenceville, Georgia, United States

serp_jobs.job_card.full_time

A company is looking for a Senior Marketing Operations Manager to drive the execution, optimization, and innovation of marketing operations and demand generation programs.Key Responsibilities Bui...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30

serp_jobs.job_card.promoted

Content & Marketing Operations Manager

VirtualVocationsNorcross, Georgia, United States

serp_jobs.job_card.temporary

A company is looking for a Senior Specialist, Content & Marketing Operations on an 8-month fixed-term contract.Key Responsibilities Intake and prioritize website requests for CMS content updates ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day

serp_jobs.job_card.promoted

Senior Lifecycle Marketing Manager

VirtualVocationsLawrenceville, Georgia, United States

serp_jobs.job_card.full_time

A company is looking for a Senior Lifecycle Marketing Manager.Key Responsibilities Develop and implement advanced lifecycle marketing strategies across various channels Utilize data-driven insig...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30

serp_jobs.job_card.promoted

Marketing Tech Operations Manager

VirtualVocationsLawrenceville, Georgia, United States

serp_jobs.job_card.full_time

A company is looking for a Marketing Tech Operations Manager to oversee marketing systems and ensure operational efficiency. Key Responsibilities Ensure data quality and compliance across marketin...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day

serp_jobs.job_card.promoted

Growth Marketing Lead

VirtualVocationsLawrenceville, Georgia, United States

serp_jobs.job_card.full_time

A company is looking for a Growth Marketing Manager to own demand generation from the ground up.Key Responsibilities Build and manage demand generation programs across various channels to drive q...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30

serp_jobs.job_card.promoted

Revenue Operations Strategy Lead

VirtualVocationsLawrenceville, Georgia, United States

serp_jobs.job_card.full_time

A company is looking for a Revenue Operations and Strategy Lead.Key Responsibilities Build reports, dashboards, and executive presentations to support leadership Develop dashboards and reporting...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day

serp_jobs.job_card.promoted

Marketing Director

VirtualVocationsAtlanta, Georgia, United States

serp_jobs.job_card.full_time

A company is looking for a Director of Marketing.Key Responsibilities Lead global marketing strategy to enhance brand visibility and market expansion Build and execute integrated campaigns align...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30

serp_jobs.job_card.promoted
serp_jobs.job_card.new

Domain Lead

VirtualVocationsLawrenceville, Georgia, United States

serp_jobs.job_card.full_time

A company is looking for a Domain Lead.Key Responsibilities Oversee and coordinate marketing campaign execution across various channels Manage the marketing campaign budget and analyze performan...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours

serp_jobs.job_card.promoted

Director of Lifecycle Marketing

VirtualVocationsNorcross, Georgia, United States

serp_jobs.job_card.full_time

A company is looking for a Director of Lifecycle Marketing.Key Responsibilities Develop and own the end-to-end lifecycle marketing strategy, focusing on customer acquisition, engagement, retentio...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30

serp_jobs.job_card.promoted

Field Marketing Director

VirtualVocationsAlpharetta, Georgia, United States

serp_jobs.job_card.full_time

A company is looking for a Field Marketing (B2B) Director to lead strategic marketing initiatives and partner with regional teams. Key Responsibilities Partner with regional leadership to design a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days

serp_jobs.job_card.promoted

Marketing Operations Manager

VirtualVocationsAlpharetta, Georgia, United States

serp_jobs.job_card.full_time

A company is looking for a Marketing Operations Manager, Events.Key Responsibilities : Manage end-to-end event processes including campaign setup, data management, and post-event reporting Commun...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30

serp_jobs.job_card.promoted
serp_jobs.job_card.new

Growth Marketing Leader

VirtualVocationsLawrenceville, Georgia, United States

serp_jobs.job_card.full_time

A company is looking for a Head of Growth.Key Responsibilities Define MQL criteria, lead scoring, and handoff rules to admissions Build nurture drips, re-engagement flows, and A / B tested experie...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours

serp_jobs.job_card.promoted

Senior Marketing Analyst

VirtualVocationsLawrenceville, Georgia, United States

serp_jobs.job_card.full_time

A company is looking for a Senior Marketing Analyst specializing in Marketing Strategy & Insights.Key Responsibilities Analyze website, paid media, and email analytics to optimize digital channel...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30