Marketing Manager – Strategics, North America

About the business :

LexisNexis Risk Solutions is the essential partner in the assessment of risk. Within our Business Services division, we help our customers solve difficult problems in the areas of Anti-Money Laundering / Counter Terrorist Financing, Identity Authentication & Verification, Fraud and Credit Risk mitigation and Customer Data Management.

We are a fast-growing division of the RELX Group, and the convergence of many industry-leading solutions are providing LexisNexis Risk with significant opportunity for future growth.

You can learn more about LexisNexis Risk at the link below.

The following information provides an overview of the skills, qualities, and qualifications needed for this role.

Learn more about LexisNexis Risk

About the team :

As a key member of the marketing team, the Marketing Manager Strategics, North America will have the ability to initiate and execute fully integrated and innovative marketing programs to drive awareness, create demand and foster customer retention for our solutions across the United States and Canada.

About the job :

This is a great opportunity to join a dynamic, high performing marketing team, supporting a high-growth advanced analytics and data technology business, promoting solutions with a mandate that truly matters.

This role offers a wide scope to make your mark offering a high degree of autonomy while being fully supported by your peers in the wider marketing team.

The Marketing Manager will work a full spectrum of marketing activities including, but not limited to, lead generation (digital advertising, search, email campaigns, events and webinars), content development and promotion (blog, social, email, eBook, infographic, etc.

go to market, event experiences (logistics communications and activation) and marketing communications.

The position reports to the Sr. Marketing Manager Strategics, North America for the Business Services Marketing Division and will support all portfolios within the business.

You will be responsible for :

• Developing fully integrated strategic marketing plans with objectives around awareness, demand generation and customer retention.
• Executing marketing deliverables and tactics such as digital advertising, search, email campaigns, events, social, webinars, etc.
• Creating high impact localized messaging and thought leadership content in collaboration with our portfolio marketing team, using regional and vertical insight to deliver eBooks, infographics, whitepapers and more, for web, social, blogs, video, print, etc.
• Coordinating event (tradeshows, user conferences, customer meetings and webinars) logistics, negotiations, activations, and communications.
• Overseeing creative development of marketing materials and coordinate promotion activities through internal stakeholders, agencies, and vendors.
• Building a regional marketing content strategy; ensuring content is built with an understanding of clients’ need by persona.
• Producing effective, innovative, and influential marketing content to support business goals in the region.
• All other duties as assigned.

Qualifications :

• Degree-level education or equivalent experience, preferably in a Marketing or Business-related discipline.
• A comprehensive background of marketing experience required, preferably within B2B professional services or technology.
• Strong competence in project management and organization with ability to handle multiple projects / deadlines.
• Deep understanding and experience using Salesforce and Eloqua, or other CRM and marketing automation tools.
• Analytical thinker. You like working with data, can create reports with ease, enjoy campaigns, and love to optimize.
• Solid messaging, content and brand experience across risk management would be advantageous.
• Budgeting responsibility.
• Ability to travel as necessary.

Culture and Benefits :

Learn more about the LexisNexis Risk team and how we work here.

At LexisNexis Risk Solutions, having diverse employees with different perspectives is key to creating innovative new products for our global customers.

We have 30 diversity employee networks globally and prioritize inclusive leadership and equitable processes as part of our culture.

Our aim is for every employee to be the best version of themselves. We would actively welcome applications from candidates of diverse backgrounds and underrepresented groups.

We are an equal opportunity employer : qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form.

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