A company is looking for a Lifecycle and CRM Marketing Manager to enhance customer engagement and retention through email and SMS marketing.
Key ResponsibilitiesDevelop and implement lifecycle marketing strategies to drive customer engagement and retentionPlan, execute, and optimize email and SMS campaigns, utilizing A / B testing and automationAnalyze campaign performance metrics to identify trends and provide actionable insights for optimizationRequired Qualifications2-4 years of experience in lifecycle marketing or CRM, specifically in email and SMS marketingExperience with marketing automation platforms, such as CustomerIOProficiency in email marketing and CRM best practicesDegree in Marketing, Business, or a related fieldCertifications in relevant areas are a plus
Sr Lifecycle Marketing Manager
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