Job Description
Job Description
Hybrid : 2 days (Tue and Thu)
Interview next week - 2 rounds
Role Overview :
We are looking for a contract Business Analytics Consultant to optimize digital campaigns in the Customer Success domain.
This role focuses on using data analysis to enhance campaign performance, customer engagement, retention, and churn reduction.
You will collaborate with cross-functional teams to design and evaluate campaigns that support customer success and maximize renewals.
The ideal candidate has strong expertise in digital marketing, campaign analytics, and customer lifecycle management, with a proven ability to use data to drive customer success outcomes.
Key Responsibilities :
- Campaign Measurement & Reporting : Develop frameworks to measure engagement, adoption, and retention. Use tools like Tableau, Python, and Excel to create dashboards and reports that track campaign effectiveness and impact on churn, renewals, and customer retention, simplifying insights for non-technical stakeholders.
- Process Automation : Identify and implement process improvements and automation in data collection and reporting to boost efficiency and accuracy.
- Data-Driven Insights : Conduct advanced analysis of customer engagement / interactions and intended outcomes uncovering actionable insights to improve campaign targeting and customer retention.
- Stakeholder Collaboration : Work closely with Marketing, Customer Success, and Product teams to align campaign strategies with business goals and customer retention efforts.
- Insights Presentation : Present data-driven recommendations to stakeholders, ensuring alignment with broader customer success objectives.
Qualifications :
- Bachelor's degree in Business, Finance, Economics, Statistics, Data Science, or a related field.
- Proven experience in business analytics, with a focus on Customer Success Analytics or Renewal Insights.
- Strong proficiency in data analysis tools and software (e.g., SQL, Excel, Tableau).
- Excellent analytical skills with the ability to interpret complex data and provide actionable insights.
- Good understanding of Customer Success metrics and renewal processes.
- Excellent communication and presentation skills, with the ability to convey complex information to non-technical stakeholders.
- Detail-oriented, with strong problem-solving and critical-thinking abilities.
- Ability to work independently and manage multiple tasks in a fast-paced environment.
Preferred Skills :
- Experience in the technology or SaaS (Software as a Service) industry.
- Experience with CRM , ERP and other platforms (e.g., Salesforce, Gainsight and Snowflake).
- Knowledge of advanced analytics techniques (e.g., forecasting, predictive modeling, machine learning).
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