Posting Details
Please make an application promptly if you are a good match for this role due to high levels of interest.
Position Title : Vice President of Marketing and Communications
FLSA : Exempt
Department : Office Of Human Resources
Job Summary
Xavier University of Louisiana is accepting applications for the open position of Vice President of Marketing and Communications.
The Vice President of Marketing and Communications is the university’s most senior marketing and communications leader. This role serves as the lead strategist and steward for the Xavier University of Louisiana brand.
This cabinet-level position must have a wide breadth of knowledge and a deep understanding of all marketing and communications disciplines including but not limited to : strategy, brand positioning, media, marketing, advertising, public relations, public affairs, digital, web, social, and external affairs.
Xavier University of Louisiana is an equal opportunity employer and encourages applications from individuals of diverse backgrounds, including people of color, women, and members of the LGBTQ community.
Minimum Qualifications
- A Master’s degree in Marketing, Communications, Public Relations, or a related field.
- A minimum of 10 years of progressive experience in marketing and communications, preferably in higher education.
- Proven track record of successful brand management and strategic communications.
- Strong leadership skills with experience managing diverse teams.
- Excellent written and verbal communication skills, with a strong ability to convey complex ideas clearly.
- Experience in data-driven marketing and utilizing analytics to inform decision-making.
- Familiarity with digital marketing trends, social media platforms, and content management systems.
- Ability to thrive in a fast-paced, collaborative environment and adapt to changing priorities.
Preferred Qualifications
See minimum qualifications.
Work Hours
Full time
Essential Duties and Responsibilities
Strategic Leadership : Ensure coordination and strategy alignment across all of the University’s marketing and communications stakeholders including Advancement, Athletics, Alumni Affairs, and others.
Develop and implement a forward-thinking marketing and communications strategy that aligns with the university’s mission and vision.
Provide visionary leadership to the marketing and communications team, fostering a culture of creativity, collaboration, and excellence.
Develop a comprehensive marketing, advertising, communications, and brand strategy that supports key initiatives such as the university’s ongoing fundraising campaign, the launch of the new college of medicine, and growth in student enrollment.
Develop a culture of innovation, and continuous improvement.
Brand Management : Oversee the university’s branding initiatives to ensure a cohesive and compelling identity across all platforms.
Conduct regular assessments of brand perception and market position to inform strategic decisions.
Marketing Strategy : Create and implement targeted marketing campaigns to support enrollment, retention, fundraising, and community engagement.
Utilize data analytics and market research to drive decision-making and optimize marketing effectiveness.
Media Management : Develop the University’s annual media plan, media budget and ensure the best and highest use of the University’s media investments.
Ensure fulfillment of all media commitments while tracking and measuring results.
Public Relations & Storytelling : Develop and oversee an ongoing storytelling strategy that shares the many stories of Xavier’s Students, Faculty, Staff and Alumni in a way that connects readers to the university while evoking emotions.
Maintain relationships with journalists, producers, reporters, content creators, podcasters, locally, regionally, and nationally.
- Digital and Social Media : Develop a robust digital and social media strategy that incorporates all of the University’s digital destinations including but not limited to University website, alignment of secondary microsites, social media accounts, E-mail Communications, etc.
- Communication Excellence : Oversee internal and external communications, ensuring consistency in messaging across all channels (e.
g., print, digital, social media). Serve as the university’s primary spokesperson, effectively communicating with media and stakeholders.
Stakeholder Engagement : Foster relationships with key internal and external stakeholders, including faculty, staff, students, alumni, and community partners.
Collaborate with university leadership to align communications with institutional goals and priorities.
- Team Development : Recruit, mentor, and develop a high-performing marketing and communications team. Promote professional development opportunities to enhance team skills and knowledge.
- Budget Management : Manage the marketing and communications budget, ensuring effective allocation of resources to support strategic initiatives.
Monitor and report on the effectiveness of marketing investments and initiatives.
- Crisis Communication : Develop and implement crisis communication plans to address potential issues and protect the university’s reputation.
- Partners, Agency, and Vendor Management : Manage the university’s partners, vendors, and agency of record. Provide clear direction, scopes of work, feedback to partners, agency, and vendors.
Negotiate contractual arrangements that are in the best interest of the university.
Posting Detail Information
Posting Number : S420P
Number of Vacancies : 1
Desired Start Date : 01 / 06 / 2025
Posting Date : 10 / 16 / 2024
Application Review Date : 11 / 15 / 2024
Open Until Filled : Yes
Special Instructions to Applicants
Interested parties should submit a cover letter, the most up-to-date resume, a portfolio of work and accomplishments, and three professional references with complete contact information at https : / / jobs.
xula.edu. References will only be checked once an applicant is advancing in the screening process and permission to contact references has been granted.
Interested candidates should submit all required materials on or before November 15, 2024.
About Xavier
Founded in 1925 by Saint Katharine Drexel and the Sisters of the Blessed Sacrament, Xavier is the only Catholic Historically Black University in the United States.
Located in New Orleans, the University strives to contribute to a more just and humane society by preparing its students to assume roles of leadership and service in a global society.
Xavier prides itself in its diverse learning and teaching environment that incorporates a variety of educational practices, including research and service learning.
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