Content Strategy Manager (PlayStation Plus)

Why PlayStation?

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PlayStation isn’t just the Best Place to Play it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Role Overview :

This is a unique opportunity to work in a team that drives significant impact for players, our partners, and PlayStation, in a fun, fast-paced environment.

This role requires a mix of working across multiple complex projects with limited instructions, critical thinking, strong execution, commercial-mindedness, excellent storytelling, and a proven ability to partner optimally across multiple teams and divisions.

You’ll combine quantitative and qualitative analysis to build and lead well-rounded plans while understanding the customer, and the strategic & financial impact of those choices, ensuring the best decision.

What you'll be doing :

• Content Strategy Development : Shape the PlayStation Plus content strategy, framework, lifecycle management, and tactics, determining which types of games are included in the service to delight our subscribers, while also crafting substantial value for publishers, supporting the company’s commercial success, and helping to evolve the service and benefits over time.
• Performance Analysis : Use data to understand player behaviours and shape the content strategy and genre / title targeting.
• Collaborative Partnership : Maintain strong networks across multiple business areas, including content acquisition, engagement, analytics, sales, marketing, third-party relations, and PlayStation Studios, to align strategies, optimise outcomes, and support internal initiatives.
• Commercial Insight : Apply customer, commercial, and publisher insights to inform and refine content plans.
• Long-Term Planning : Develop 1-3 year content strategies and plans that target and engage customer cohorts. Collaborate with partners to build long-term business plans that align with the broader PlayStation strategy.
• Budget Management : Support a multi-million-dollar content budget, shaping the strategy that defines how we to maximise impact.

What we're looking for :

• Experienced in content strategy, analytics, commercial, planning, and performance in gaming, apps, video, music, or subscription services.
• Strong analytical and numerical skills. Ability to break down complex data and present it clearly and actionably.
• Proven experience working in impactful teams, ideally in an international or remote working structure. Excellent communication skills for building relationships and influencing cross-functional partners.
• Ability to think strategically and execute tactically with persistent attention to detail. Adapt quickly and manage multiple projects in a dynamic environment.
• Knowledge and experience of the digital gaming landscape, key players, and competitive offerings.
• Ability to drive and prioritise your own workload, reporting clearly to the wider business.
• While this role will not be a people manager, the successful candidate will be responsible for the results of programmes and initiatives.

Compensation and Benefits :

The estimated base pay range for this role is listed below.

$147,700 $221,500 USD

This role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products.

This role also may be eligible for a bonus package.

Equal Opportunity Statement :

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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