Amazon Content Marketing Manager

Job Details

LevelExperienced

Job LocationCorporate Office - Winston-Salem, NC - Winston-Salem, NC

Position TypeFull Time

Education Level4 Year Degree

Travel PercentageNegligible

Job Shift1st Shift

Job CategoryeCommerce

Description

An individual must be able to perform each essential duty satisfactorily.

SUMMARY :

We're growing rapidly and looking for a sharp Amazon Marketing Manager to join our Digital Marketing team to manage and optimize our Amazon marketing initiatives.

As the Amazon Marketing Manager, you will be directly responsible for the overall Renfro presence on this highly visible account.

You will manage product listings and drive scalable campaigns using key marketing tools. This role has significant responsibility and autonomy - you will personally be driving results, with the support of a shared analyst resource.

Essential Duties and Responsibilities

Store Listings / OptimizationOwn the Amazon store experience for Renfro's US businessContinually optimize the existing brand store, product pages and A+ content to drive traffic and sales for existing and new productsPartner with brand team to develop messaging and brand assets compliant with brand guidelines and Amazon standardsMarketing and Promotion

Apply PPC best practices for Amazon Sponsored Product adsSet up product promotions for key season including Prime Day and holidaysDevelop Amazon marketing strategy in partnership with AMG, Renfro brand marketing and other functional areas as neededAccount Management :

Working with eComm specialist, co-manage relationship with Amazon and other eComm retailersRegularly refresh and optimize content for existing products and drive content needs for new productsMaintain relationships with Amazon buyersWork closely with internal departments - Planning, Operations, Brand Marketing, as well as Customer Service for feedback and inputCreate, track, and reconcile shipments to Amazon Fulfillment CentersAnalytics

Monitor, analyze and report on performance metrics, sales, marketing performance, and pricing with a regular frequency in order to allocate spend to best performersAnalyze digital sales performance metrics, modifying plans as needed to deliver against targetsReport ROAS analysis, campaign tracking, web stats, pricing reports, competitive analysis, promotion analysis and new SKU checks on a weekly basis, with the Analyst's supportSUPERVISORY RESPONSIBILITIES

None.

Qualifications

PROFESSIONAL QUALIFICATIONS

Excellent attention to detail, time management skills and meeting deadlinesPositive attitude and ability to handle highly confidential informationAbility to reflect positive attitude and disciplined work ethicAbility to work in a teamAbility to work independentlyHigh energy levelStrong interpersonal skillsDemonstrated experience in being a self-starterAbility to deal with internal / external customers with enthusiasm and professionalismStrong verbal, written and interpersonal communication skills are essentialMust possess confidence, good judgement, energy and the right personality to work in a challenging environment.REQUIREMENTS

Bachelor's degree required3+ years managing & selling products on Amazon Vendor Central and / or Seller CentralWorking understanding of both AMS and AMGStrong communication skills, both oral and writtenExperience managing and updating the online product catalog, including setting up new products and promotional items and maintaining product and category pages data analysis, performance trends, etc.

Strong analytical and quantitative skills; able to make data-based decisionsHands-on and very entrepreneurial mindset who's comfortable in high-paced startup environmentsAppreciation and understanding of consumer psychology and its impact on new product adoption

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Minimal physical demands, such as occasional bending, stooping and walking. Requires frequent computer work. Consistent daily attendance required.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Generally, will work in a conditioned office environment.

The statements herein are intended to describe the general nature and level of work being performed by associates and are not to be construed as an exhaustive list of responsibilities, duties, and skills required.

Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer at any time with or without notice.

AA / EOE / Minorities / Females / Veterans / Disabled. All qualified applicants will receive consideration for employment without race, color, gender (including pregnancy), gender identity, sexual orientation, national origin, religion, age, disability, veteran status, genetic information or other protected characteristics. *