Direct and Digital Marketing Manager

Job Description

Support the strategy planning and executional needs for Consumer Lending's Credit Card Acquisition and Go-to-Market Marketing efforts.

Associate Marketing Planner will support and have oversight on the U.S. Bankcard Portfolio's acquisition efforts by documenting and developing ABEDO / Agile documentation, reviewing competitive insights / post-campaign reporting, and support all creative development needs.

Incumbent will primarily support large-scale direct-to-consumer campaigns but may also support digital (paid and owned) and go-to-market programs as needed.

This a long-term stretch assignment expected to last approx. 7-months, tentatively June 2024 to Jan. 2025.

Department Overview

The Associate Marketing Planning Manager is accountable for the campaign oversight and project management for multiple products or overall segment.

As a driver of moderate to complex projects, the Associate Marketing Planner Manager works independently to apply best practices to implement process, product, and service improvements that impact the business strategy and planning, as well as ensures that the brand is protected and delivered in the customer experience.

Qualifications

Preferred Qualifications :

• Demonstrated experience working with multiple external partners, agencies, and business lines to achieve campaign objectives and meet deadlines
• Demonstrated experience direct-to-consumer and / or paid digital marketing campaigns, including strategy, launch and post-implementation review
• Experience building and presenting post-mortem readouts on performance
• Experience with project management tools and visual dashboards (QuickBase and Jira a plus)
• Experience operating in Pods / Agile environment (i.e. Scrum-Methodology)
• Advanced proficiency with Excel (pivot tables and reporting, visuals, etc.) and PowerPoint
• Thorough understanding of acquisition channels and funnel tactics
• Strong relationship skills and ability to work across many different areas of the bank
• Organizational skills and ability to juggle multiple projects
• Experience tracking progress and facilitating traditional and digital creative assets through multiple approval processes
• Analytical thinker; experience building test-and-learn strategies
• Team player; positive energy and attitude
• Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product / customer markets
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment, standards and regulations
• Ability to lead, plan, implement and evaluate program / project activities to ensure completion of initiatives
• Ability to exercise sound judgement in making decisions
• Ability to communicate effectively in both oral and written form
• Skill in using analytical software tools, data analysis methods and reporting techniques
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Ability to work successfully as a member of a team and independently
• Ability to handle confidential information with discretion
• Must be eligible for employment under regulatory standards applicable to the position.

Education & Experience :

• Undergraduate degree or relevant professional certifications, designations, or equivalent required
• 3 - 5+ years relevant experience.

Additional Information

This role is not eligible for immigration sponsorship.

The starting pay range for this role is $45 / ph - $55 / ph. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location.

It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance.

BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families.

You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, paid holidays, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

A diverse workforce is a strong workforce To deliver growth at BLEND360 and for our clients, we believe we have a responsibility and unique opportunity to positively impact the workforce.

Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success.

We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.

This is not the work of the moment, and this requires continued learning and purposeful actions. We are investing resources to understand and improve the sourcing, selection, and retention of the talent we hire, and ultimately the workforce we provide for our clients.

We will communicate our journey in the spirit of transparency and shared learning.