Field Marketing Manager - Automotive

The Field Marketing Manager will develop, manage, and evolve strategic marketing programs for the Ansys Automotive team.

The primary objective of the role is to drive growth and account expansion through successful campaign execution and understanding of key industry trends, strategic market opportunities and sales priorities.

RESPONSIBILITIES

Strategy Development :

• Develop and implement strategic marketing plans (through account-based marketing strategies) to achieve sales and marketing objectives.
• Identify new tactics to connect with all personas including users, managers and executives .
• Nurture existing leads throughout the customer journey that includes digital content, events, and other persona appropriate marketing methods.
• Relationship Building : Cultivate long-term relationships with sales, partnering with them to develop strategic initiatives for account growth and expansion.

Collaborate with cross-functional teams to cultivate and manage relationships, including product marketing, corporate marketing, product management, etc.

to ensure alignment and consistency in messaging and strategy.

• Budget Management : Create and manage marketing program budget efficiently, allocating resources for maximum impact. Evaluate all campaigns’ impact and ROI to determine the success and forecast for potential future investments.
• Program Management : Manage overall process of planning, organizing, and executing campaigns from start to finish. Coordinate and execute events such as trade shows, conferences, and sponsorships to increase brand awareness and drive lead generation.

Provide stakeholder mapping via account intelligence and execute executive event experiences to build and progress relationships.

MINIMUM QUALIFICATIONS

Bachelor's degree required

• A minimum of 5 years of experience in B2B and / or Account-based marketing (ABM), specifically within the software, hardware or automotive industry (OEM manufacturers, Tier 1 or Tier 2 suppliers, or technology providers)
• Proven ability to work closely and successfully with a sales organization
• Proven ability to successfully execute a variety of marketing programs, including targeted direct mail and email, field events, social media, executive engagements, awareness campaigns
• Ability to work very independently and collaborate with cross-functional teams
• Strong analytics, reporting, and written communication skills
• Rigorous attention to detail and focus on quality of deliverables

PREFERRED QUALIFICATIONS

An MBA or other advanced degree is a plus

• Ability to travel up to 25%
• Ability to earn trust through performance and relationship-building
• Prior experience working in a technical business setting with engineers or in engineering simulation is a plus

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential.

We are ONE Ansys. We operate on three key components : the commitments to our stakeholders, the behaviors of how we work together, and the actions of how we deliver results.

Together as ONE Ansys, we are powering innovation that drives human advancement.

Our Commitments :

• Amaze with innovative products and solutions
• Make our customers incredibly successful
• Act with integrity
• Ensure employees thrive and shareholders prosper

Our Values :

• Adaptability : Be open, welcome what's next
• Courage : Be courageous, move forward passionately
• Generosity : Be generous, share, listen, serve
• Authenticity : Be you, make us stronger

Our Actions :

• We commit to audacious goals
• We work seamlessly as a team
• We demonstrate mastery
• We deliver outstanding results

INCLUSION IS AT OUR CORE

We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.

WELCOME WHAT’S NEXT IN YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions.

With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high met by those willing to rise to the occasion and meet those challenges head on.

Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost.

At Ansys, it’s about the learning, the discovery, and the collaboration. It’s about the what’s next as much as the mission accomplished.

And it’s about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways.

All this is forged within a working environment built on respect, autonomy, and ethics.

CREATING A PLACE WE’RE PROUD TO BE

Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on : Newsweek’s Most Loved Workplace globally and in the , Gold Stevie Award Winner, America’s Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (Belgium, China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and ).