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Director Lifecycle Marketing

VirtualVocations
Norwalk, California, United States
Full-time

A company is looking for a Director, Lifecycle Marketing.Key Responsibilities : Lead the strategy for lifecycle programs involving a mix of push, in-app, email, and SMS to improve client qualityBuild and support a team of lifecycle marketersMonitor performance, generate hypotheses, and execute experiments to enhance marketing strategiesRequired Qualifications : 10+ years of experience in developing complex lifecycle / CRM programsStrong leadership presence and ability to earn trust with stakeholdersExpertise in marketing automation / CRM systems and customer segmentation strategiesComfort with ambiguity and ability to identify emerging opportunitiesExperience in high growth companies and knowledge of the Crypto industry is advantageous

2 days ago
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