Senior Manager, Creative Job at Newell Brands in Hoboken

Overview

Senior Manager, Creative

Job Number : 2402828

Locations : United States - Kalamazoo, MI; Huntersville, NC; Hoboken, NJ. Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 28,000 talented employees around the world. Our high-performance culture, curiosity about the world, and talented people fuel our success. Our core values are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

The Senior Manager, Creative manages the creative strategy and execution for one or more brands and / or product groupings within a brand, from project initiation through asset delivery. In this role, you will lead the creative development and execution of the brand’s guidelines and all related marketing materials, the visual assets management and the quality control, as well as the project coordination. The Senior Manager, Creative manages a team of designers, production specialists and project managers, and is responsible for attracting, developing, and retaining creative design talents, internal and / or external resources. The Senior Manager, Creative partners with marketing and industrial design teams and domain peers to build a creative center of excellence within Newell Brands.

Responsibilities

• Works collaboratively with brand and channel teams to understand the brand strategy, marketing projects, and campaigns. Sets the overall tone and strategy of all projects and ensures delivery to standards of the Director, Creative.
• Supports the Director, Creative in developing an effective brand visual identity, and stewarding it across all consumer touch-points. Guides the Creative and Copy teams to translate the brand visual identity guidelines into concrete creative solutions.
• Leads the development of the brand style guide including logo, product branding (online / offline), typography, packaging, photography, illustration, multimedia, video, and activation materials.
• Leads brainstorming sessions to generate creative ideas and fosters an environment conducive to best-in-class creative development. Collaborates with Senior Manager, Creative design peers to share best practices, fully-leverage resources, and foster inspiration.
• Presents creative directions with rationale and expert recommendations to marketing teams. Ensures the quality of all creative recommendations presented and assets delivered to consumers.
• Leads the Manager, Creative, and other departmental positions to produce highly effective creative executions, including : brand identity, packaging, point-of-purchase, promotions, print / web advertising, web design, e-commerce, email marketing, social media content, direct mail, collateral, video, and events.
• Collaborates in developing stakeholder briefs and maintains solid relationships with cross-functional partners. Evaluates the content of creative briefs as needed, based on project complexity and strategic level. Shares Creative brief content with the Manager, Creative and Messaging brief content with the Manager, Copy, and recommends translation of strategy into visual execution plans.
• Partners with Manager, Design Operations to maintain project timing, accuracy, and develop resource deployment to meet segment objectives and annual financial goals.
• Partners with the Director, Creative in RFP and agency selection and partnership agreement development.
• Oversees creative direction of designers, agency partners, photographers, and other artists to deliver best-in-class digital and physical assets. Oversees direction of photo and video shoots (direction, storyboards) with support from Manager, Creative.
• Ensure proper use of messaging framework and call-to-action strategy for Omnichannel and eCommerce marketing vehicles (emails, banner ads, SEM copy, landing pages, brand pages). With Manager, Creative, manages the content development workflow for DTC traffic drivers (email, paid social, etc.), including working with developers to build, proof and deploy marketing assets.
• Engage with cross-functional subject matter experts to incorporate best practices into the digital shelf. Implement content governance workflows globally across the enterprise.
• Uses appropriate decision-making and approval processes in a timely manner.
• Participates in and helps organize recruiting events.

Qualifications

Creative Leadership : Experience leading the creative development and related executions for a brand. Strong interpersonal skills with ability to :

Implementation of the best design tools and practices to reflect required brand targets. Current on market context, design trends, technology and art.

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