Product Marketing Manager

Summary

As a Product Marketing Manager you will lead Toro’s snow product platforms for the North American market and drive category expansion opportunities across the Residential Landscape Contractor division.

Manage customer-focused product portfolios, built from strategic market intelligence, to achieve and exceed divisional growth, market share, and profitability goals.

Description

What Will You Do?

• Identify and execute new product launches and business development opportunities in the residential markets for Snow products, including ownership of Multi-generational product plans.
• Initiate in-field market and / or customer research activities to measure Toro market share, customer requirements and market needs, and test new product and service concepts.
• Direct retail sales promotional strategy through price models, regional analysis, and competitive marketplace intelligence.
• Collaborate with aftermarket parts personnel to develop holistic parts and accessories growth plans.
• Partner with customer care team to create product and sales training courses for new and current products.
• Spearhead strategic growth in technology shifts including electrification of equipment.
• Establish and maintain relationships with mass channel partners, dealer and territory sales field personnel.
• Develop and execute annual business category plans achieving financial, sales, share, inventory, warranty, and other agreed upon measurement targets.
• Effectively present recommended objectives, strategies, action plans, and business policies to the division management team.
• Track market reaction, acceptance, and effectiveness of marketing programs and policies.
• Partner with brand management to prepare marketing collateral as it relates to promotions, advertising, public relations, and trade shows.
• Other tasks and assignments as requested.

Job Dimensions :

• Complete P&L responsibility and ownership for assigned product categories.
• Lead cross-functional teams for product launch and management efforts.
• Domestic and Canadian focus to include collaboration with international marketing team.
• Broad retailer interaction to include OPE dealer, OPE distributor, mass retailers, and online partners.
• Partnership with other professional product categories for successful product launches and sales channel execution.
• Travel expectation : 10-15% (mostly domestic).

Qualifications

What Do You Need?

• Bachelor’s degree in marketing related field;
• PMM I : 4+ years marketing or product related-experience (or MBA with 2+ years marketing experience)
• PMM II : 6+ years of marketing or product related-experience; or MBA degree and 3 plus years of related experience. (Preferred)

Experience managing a significant product category with full P&L responsibility.

Demonstrated success in go-to-market commercialization with experience managing significant launch efforts of new products.

Preference given to candidates with consumer products experience.

Significant channel management experience working closely with various end customer facing sales teams.

Strong analytical skills with superior interpersonal, communication and leadership skills.

Proven team player, fully supportive of division, and company objectives and culture.

Compensation & Benefits