Marketing, Communications, and Development Director

Education :

Bachelor’s Degree or Master’s Degree with minimum one year experience in marketing and integrated strategic communications.

Licensure / Certification :

Valid driver’s license and auto insurance

Experience :

Experience in graphic design, digital advertising, and integrated strategic communications.

Preferred Experience / Skills :

Proficiency in Adobe Suite (InDesign, Photoshop, Illustrator, Acrobat), Photography skills, creativity and strong communication skills preferred.

Summary :

The Marketing, Development, and Outreach Coordinator is responsible for development and implementation of overall marketing and outreach strategies, developing fundraising opportunities, and promoting products and services to potential and existing customers at KVC Kentucky.

KVC employees are expected to work with children and families, community partners and each other using KVC values : The heart of our work is helping people.

Our character is built on authenticity and compassion. Family connection drives our culture. Collaboration fuels our improvement.

Urgency and innovation mark our approach. Diverse perspectives are key to our progress. Additionally, staff members are expected to be a role model for children and families, be solutions focused and build upon their strengths.

KVC employees are also expected to maintain knowledge of, and adhere to, all company policies and procedures.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Duties :

• Assist with developing a comprehensive marketing and outreach program to potential clients, community partners and stakeholders.
• Articulate the agency's mission, vision and values with clients, partners and stakeholders.
• Foster and maintain positive relationships in the communities where KVC Kentucky is present to promote collaboration and growth
• Assess promotional needs and design and direct the publication of print materials
• Promote agency programs through designing publications and resource materials
• Maintain awareness of developments in marketing, public relations and non-profit services.
• Initiate agency efforts to increase exposure in the communities where services are provided
• Develop internal communications to promote employee engagement and recognition
• Generate potential fundraising opportunities
• Develop opportunities for strategic partnerships
• Provide assistance in developing marketing content to highlight agency data and outcomes
• Evaluate potential marketing outlets.
• Create questionnaires and surveys to assess the needs of staff, clients, stakeholders andcommunity
• Offer insight about potential business development opportunities
• Collaborate with leadership and marketing team in the creation of design assets for various marketing materials, including but not limited to digital and print advertisements, social media graphics, presentations, and promotional materials
• Plan and execute on site event activities
• Capture content to be used across social channels and internal communication
• Monitor and report on industry trends and competitors.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.

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Funding for this position provided through the Cabinet for Health & Family Services with Kentucky State Funds and / or Federal Funds.

KVC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age or disability.