Sr Manager, Customer Engagement Marketing

About CCC

CCC Intelligent Solutions is a leading technology company helping to improve the insurance claims process for millions of people.

Our award-winning SaaS platform connects more than 30,000 businesses, including insurance carriers, repair facilities, automakers, part suppliers, lenders, and others to streamline the process from start to finish.

Our advanced capabilities in AI, IoT, telematics, blockchain, data, and analytics drive continual innovation across our platform, as we work to advance the multi-trillion-dollar P&C insurance economy’s digital transformation.

At CCC, our mission is to keep people’s lives moving forward when it matters most. Diversity of experience and perspective are key to our pursuit so we can deliver a future of possibilities for our customers.

Find out more about CCC Intelligent Solutions by visiting .

Job Description Summary

The Sr. Manager of Customer Engagement Marketing is an integral role that is responsible for leading CCC Marketing’s customer obsession efforts, with the goal of helping our customers realize full value from the solutions they have purchased from CCC.

This role reports directly to the Sr. Director of Demand Generation and oversees the Customer Engagement Marketing function.

If successful, the Sr. Manager of Customer Engagement Marketing will be instrumental in creating and spearheading programs that help our account and customer success teams to retain our customers, increase adoption of CCC’s products, and deepen relationships.

Job Duties

• Lead the Marketing team’s obsession with customers!
• Map the customer lifecycle to understand how Marketing can be inserted at scale to support each stage in the lifecycle.

Delivery phase Create programs that allow Marketing to support a world-class customer experience in the onboarding / implementation stage at scale.

Develop phase Create programs that enable Marketing to support the account and customer success teams in helping our customers realize the full value of what they have purchased from CCC.

Retain phase Partner with customer account teams in providing tangible proof of the value of their relationship with CCC.

Grow phase Map the diverse customer motivations to create advocacy programs that drive and support champions of CCC from amongst our customer base.

• Strategically create and oversee the execution of programs that help increase adoption of CCC’s products and solutions and motivate them to enter new buying cycles with CCC.
• Thoughtfully analyze the 4 sources of customer value : functional, economic, symbolic, and emotional, and create customer messaging and programs that delivers on each throughout the customer lifecycle.
• Continually review results and tweak programs to optimize outcomes at each stage of the customer lifecycle

Qualifications

• 5+ years of prior experience in Customer Marketing, Customer Engagement Marketing, or Customer Lifecycle Marketing.
• Demonstrated success working with customer success and account-facing teams.
• Demonstrated skills in developing customer messaging and developing vehicles to carry this messaging to customers throughout the customer lifecycle
• Ability to manage remote contributors and stakeholders effectively
• Collaborative personal style valuing teamwork and winning as a team
• Demonstrated organizational skills, with strong follow-through capabilities
• Strong administrative and management skills, including the ability to prioritize multiple projects, programs and objectives
• Critical thinking and capacity for original thought
• Strong customer empathy and listening skills
• Excellent written and verbal communication skills
• Strong presentation skills
• Ability to tenaciously execute against goals and OKRs

Desired Skills and Qualifications

• Prior experience in insurtech, middleware, integration software, or automotive technology software
• The Forrester Decisions Customer Lifecycle Framework

About the company’s Commitment to its employees :

CCC Intelligent Solutions employees are part of an inclusive culture that brings together diverse backgrounds and perspectives.

Our team is defined by our values of : Integrity, Customer-Focus, Innovation, Diversity & Inclusion, and Tenacity. Together, we help our clients and each other achieve new goals.

CCC is committed to providing employees with opportunities to advance their careers and skillsets. CCC team members receive access to training and education reimbursement is available.

CCC offers competitive compensation and generous benefits. Health insurance, PTO, 401K, are just some of the benefits available to team members.

Each team member plays an important role in the company’s success and each team member has a voice. CCC employee engagement and job satisfaction ratings consistently exceed industry norms underscoring the value CCC places on its employees.

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