Marketing Lead
Harvard University Marketing Lead
Location : Cambridge, Massachusetts
Learn more about the general tasks related to this opportunity below, as well as required skills.
Auto req ID : 66311BR
Job Code : 405004 Comm Professional (N)
Department : Office
Business Title : Marketing Lead
Salary Grade : 056
Time Status : Full-time
Union : 55 - Hvd Union Cler & Tech Workers
Basic Qualifications :
- Minimum of 3 years related marketing work experience
- Experience developing and managing marketing campaigns, reporting performance outcomes, managing relationships, email marketing and HTML email design, copywriting, and project management.
Any candidate wishing to be considered must supply a cover letter in addition to their resume.
Additional Qualifications and Skills :
- Outstanding interpersonal, organizational, planning, and time-management skills
- The ability to balance the interests and needs of multiple stakeholders, from liaising with faculty and members of leadership to working hands-on with data and task execution
- A proven record of working collaboratively and project-managing a wide range of constituents, as well as individually to achieve deadlines and goals
- Demonstrated experience developing and conveying marketing messages that are compelling and effective
- Strong skills in writing, editing, and proofreading
- Experience leveraging multiple marketing channels in a coordinated way
- Experience moving from general concepts to a thoughtful marketing plan
- Familiarity with inbound marketing, account-based marketing, content marketing fundamentals
- Technical proficiency with current email marketing technology (such as Salesforce Marketing Cloud, Pardot, Marketo, etc.) and CRM usage
- Additional technical proficiency with HTML for email, including understanding of amp script and UTM codes, A / B testing, and reporting analytics
- Passion for, experience in, and familiarity with K-12 or higher education
Job-Specific Responsibilities :
- Develop full understanding of HGSE Professional Development’s mission, impact goals, organizational values, program offerings, and target audiences.
- Achieve enrollment targets for a portfolio of 20+ programs by directing all the portfolio’s marketing campaigns and initiatives.
- Lead the development of program-specific marketing plans, in collaboration with key stakeholders.
- Manage and guide internal and external resources, including copywriters, graphic designers, HTML developers, and social media partners.
- Monitor marketing activities performance in Salesforce Marketing Cloud and build marketing decisions based on these analytics.
- Partner with the Senior Marketing Manager to implement SEO recommendations and content creation.
- Collaborate with professional education partners to ensure they receive all marketing assets and communication they need.
- Engage with professional education associations to secure opportunities for presenting at their conferences.
- Build and maintain strong relationships across functional teams.
Additional Information :
We regret that the Harvard Graduate School of Education does not provide Visa sponsorship.
Benefits :
- Paid Time Off : 3-4 weeks of accrued vacation time per year, 12 accrued sick days per year, and more.
- Health and Welfare : Comprehensive medical, dental, and vision benefits.
- Retirement : University-funded retirement plan with contributions and full vesting after 3 years of service.
- Tuition Assistance Program : Competitive program including $40 per class at the Harvard Extension School.
- Professional Development : Programs and classes at little or no cost.
- Commuting and Transportation : Various commuter options including discounted public transportation passes.
Commitment to Equity, Diversity, Inclusion, and Belonging :
Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive.
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