Genpact leading global professional services firm and listed under NYSE. We have been passionately serving a few hundred strategic clients, including approximately one-fifth of the Fortune Global 500 and have grown to over 125,000 people in 25 countries.
Title : Senior Manager, Multi-Channel Marketing (MCM) & Digital Analytics
Duration : Fulltime / Permanent
Location : Danbury, Connecticut, United States (Onsite)
We are looking for Manager / Senior Manager with 10+ years of experience in MCM & Digital analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, targeting measurement and impact analysis of digital and MCM campaigns.
Key Requirements
- 10 years of experience in Multi-Channel Marketing and Digital analytics for primary, specialty care therapy areas within Pharma / Life sciences
- Experienced in pharma datasets such as IQVIA , Symphony : Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, IPad, Social media data,
- Knowledge on Statistical techniques like, MMX, Test control analysis, A / B testing, Promo response models, Optimization, impact analysis for MCM and digital channels
- Experience in customer journey, channel and content affinity models, customer insights
- Hand on experience in R, Python, SQL, Data Bricks
- Experience in web analytics, adobe analytics, social media analytics
- NLP, Text Analytics, Text Mining.
Qualifications
- Bachelor's in pharmacy / technology
- MS / MTech / Mpharma
- The approximate annual base compensation range for this position is $130,000 to $150,000. The actual offer, reflecting the total compensation package plus benefits will be determined by a number of factors which include but are not limited to the applicant's experience, knowledge, skills, and abilities;
geographic location; and internal equity."
Senior Manager, Multi Channel Marketing (MCM) & Digital Analytics
We are looking for Senior Manager with 5-10 years of experience in MCM & Digital analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, targeting measurement and impact analysis of digital and ...
Manager, Commercial Analytics (MCM & Digital Analytics)
Role : Manager, Commercial Analytics (MCM & Digital Analytics). Experienced across any of the commercial analytics functions like marketing analytics, sales analytics. We are looking for Manager with experience in pharma / life science, which includes defining the product strategies/roadmaps and ens...
Senior Marketing Manager - Digital/Social
The Senior Marketing Manager- Digital/Social will have a demonstrated talent for brand building and digital storytelling via earned, owned, and paid media integrations. Senior Marketing Manager – Digital/Social. Momeez Choice - Organic Soothing Pops for Kids – is in search of a Senior Marketing Mana...
Manager, Digital Analytics
JobPosting","title":"Manager, Digital Analytics ","datePosted":"2024-08-20T00:00:00","validThrough":null,"description":"\nHow You'll Make a Difference\nYou will be responsible for developing and executing a digital Experience & VoC analytics strategy for PMI's digital ecosystem. You will be responsi...
Senior Product Marketing Manager
Senior Product Marketing Manager. Document our buyer's process and drive sales and marketing process improvements based on insights, in order to better execute marketing campaigns to generate awareness and acquire customers. Develop marketing plans in collaboration with the marketing team to retain ...
Digital Marketing Manager / Director of Marketing
Digital Marketing Manager / Director of Marketing. I am a versatile digital marketer with over 12 years of experience, including 3 years in the Web3 space. I am passionate about leveraging innovative marketing strategies to drive growth and engagement while staying ahead of industry trends. ...
Marketing Manager, Patient and Digital marketing
MannKind Corporation currently has an open position for Marketing Manager, Digital/Patient, located in Danbury, CT. Data Analysis: Understanding data analytics tools like Google Analytics and being able to interpret data to drive marketing decisions. The Marketing Manager will lead the execution of ...
Manager, (MCM) & Digital Analytics
Multi Channel Marketing / Digital analytics. Statistical techniques: MMX, Test control analysis, A/B testing, Promo response models, Optimization, impact analysis for MCM and digital channels. Experience in web analytics, adobe analytics. Experienced in pharma data sets such as IQVIA, Xponent, PlanT...
Senior Manager, Network & Provider Analytics
Working with the Director, Network & Provider Analytics and other members of the Network & Provider Analytics team, the Senior Manager will lead the analytic support of contract negotiations, strategic initiatives and regulatory requests. The Senior Manager will directly support complex analysis rel...
Senior Credit Modeling & Analytics Manager - (Hybrid)
Success in this role requires the ability to use analytics in a collaborative effort across multiple functions and products to derive optimum solutions to business problems. Lead the Credit Risk Management Framework in setting quantitative analytics and modeling strategy approaches employed in the r...