Genpact leading global professional services firm and listed under NYSE. We have been passionately serving a few hundred strategic clients, including approximately one-fifth of the Fortune Global 500 and have grown to over 125,000 people in 25 countries.
Title : Senior Manager, Multi-Channel Marketing (MCM) & Digital Analytics
Duration : Fulltime / Permanent
Location : Danbury, Connecticut, United States (Onsite)
We are looking for Manager / Senior Manager with 10+ years of experience in MCM & Digital analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, targeting measurement and impact analysis of digital and MCM campaigns.
Key Requirements
- 10 years of experience in Multi-Channel Marketing and Digital analytics for primary, specialty care therapy areas within Pharma / Life sciences
- Experienced in pharma datasets such as IQVIA , Symphony : Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, IPad, Social media data,
- Knowledge on Statistical techniques like, MMX, Test control analysis, A / B testing, Promo response models, Optimization, impact analysis for MCM and digital channels
- Experience in customer journey, channel and content affinity models, customer insights
- Hand on experience in R, Python, SQL, Data Bricks
- Experience in web analytics, adobe analytics, social media analytics
- NLP, Text Analytics, Text Mining.
Qualifications
- Bachelor's in pharmacy / technology
- MS / MTech / Mpharma
- The approximate annual base compensation range for this position is $130,000 to $150,000. The actual offer, reflecting the total compensation package plus benefits will be determined by a number of factors which include but are not limited to the applicant's experience, knowledge, skills, and abilities;
geographic location; and internal equity."