Sr. Digital Marketing Specialist

Job Description

Job Description

TLF’s Sr. Digital Marketing Specialist will drive brand awareness and sales via customer acquisition strategies for www.TLFapparel.

com and TLF’s Custom App. As an expert in digital media advertising and buying, D2C lifecycle marketing, and conversion optimization, you will use your expert knowledge in web, marketing, branding, and media buying strategies via organic and paid search, social, display, programmatic, PPC, and SEO / SEM, SMS / MMS, email, web and app push’s, flows and campaigns to leverage best practice digital marketing and growth-hacking techniques.

This position will be responsible for daily / weekly / monthly campaign development, media buying, implementation, management, and optimization for all marketing initiatives with a primary focus on meeting the companies ROAS / ROI goals and revenue forecasts per channel;

while reporting the corresponding data and KPI’s for these initiatives to the marketing department, leadership, and CEO on a daily / weekly / monthly / quarterly / and annual basis.

Job Description (Including but not limited to the below)

POSITION ROLES & RESPONSIBILITIES :

• Responsible for the day-to-day internal project planning, management, and scheduling of all digital marketing programs from conceptual development, campaign build-out, media buying, through program delivery (publishing all digital marketing content in each platform) from top of funnel to bottom of funnel.
• Responsible for developing and executing well-thought-out digital marketing plans and creative content, including landing pages, sign up forms, customer data capturing, content marketing, SEO, video and image campaigns, copy, and CTA’s.
• Responsible for the development, management, and execution of a 7-figure annual adverting budget (operated with no less than a $350k a month digital marketing spend and budget).
• Create, implement, track, analyze and optimize large-scale complex paid advertising campaigns on Google, Facebook, Instagram, Tik-Tok, X (Twitter), YouTube, Bing, Yahoo, and Criteo from top of funnel to bottom of funnel.
• Create, implement, track, analyze and optimize large-scale complex digital marketing flows for Klaviyo email, SMS / MMS, web and app push marketing, retargeting from top of funnel to bottom of funnel.
• Create, implement, track, analyze and optimize large-scale complex digital marketing for all paid search (Google, Bing, Yahoo),
• Expert in Meta Shopping, Tiktok Shopping, X (Twitter) Shopping, Pinterest Shopping and catalog feeds and management.
• Expert in top of funnel to bottom of funnel for traffic, prospecting, acquisition, and retargeting, and ad spend management processes including daily reporting, performance analysis, bid and ROAS optimization.
• Track and provide reports on all marketing KPI’s, including lead conversion and ROAS / ROI of all marketing programs
• Manage, track, analyze, and optimize Google Search Console, SEMrush, and Triple Whale, reporting, research, platform auditing, and KPI management
• Expert in setting up, maintaining, optimization, reporting, and tracking data across all areas of G4
• Expert in GTM pixel / tag management (Google Tag Manager) and implementation on all platforms and TLFapparel.com, as well as mapping of 1st party data for media usage and audience segmentation, and analyze 1st and third party attribution for reporting and attribution accuracy
• Strategize, Manage, and Implement audits, ongoing keyword analysis, research and optimization, competitive analysis and benchmarking, on-site and off site marketing and affiliate implementation and optimization strategies, and back-link strategies.
• Responsible for creating storylines, copy, CTA’s, and subject-lines; developing and optimizing audiences and LAL’s, audience segmentation, and overall strategy behind all digital campaigns using analytics and strong narratives and assets that bring to life the company’s brand voice and messaging.
• Create project briefs and execute strategy working in harmony with creative designers and video production teams regarding the creation and deployment of all digital marketing campaigns and strategies and content / assets, while developing timelines and ensuring the overall quality of the creative output.
• Work daily and proactively with the TLF’s video production and graphic design creative teams to ensure net level content and assets for all advertising, across all platforms.
• Create and deliver weekly, monthly, and quarterly reporting on campaign performance

QUALIFICATIONS / SKILLS / REQUIREMENTS :

• Bachelor’s Degree in Marketing or a related field
• Must have managed and personally published, executed, and optimized a 7-figure annual budget for digital platforms (including but not limited to FB, IG, TikTok, YouTube, Google, Bind, Yahoo, X(Twitter), and operated with no less than a $350k a month digital marketing spend and budget withing the last 2 years
• Must have 7 years of experience in e-commerce marketing and paid social, digital advertising, and SEO / SEM / PPC
• Must have 7 years of experience with apps and tools (such as : Google Analytics, Google Search Console, Google Trends, Google Tag Manager, SEMrush, Triple Whale, Tapcart, Shopify, etc)
• Certified Google Analytics and Google Adwords
• Must have no less than 3 recent years experience in D2C consumer marketing, full funnel optimization
• Strong experience using Google Search Console, Google Trends
• Strong experience with bid management tools
• Strong Experience with A / B and multivariate experiments
• Up-to-date with the latest trends and best practices in SEO and SEM and search engine algorithms and use of AI and ChatGTP
• Excellent understanding of pixel implementation and tracking URL’s
• Expert skills with Microsoft Excel (must be comfortable analyzing large quantities of data utilizing advanced Excel formulas)
• Experience with creative design and Web Design, UX / UI, Adobe XD, Photoshop, Illustrator, and video production
• Strong quantitative, analytical and problem-solving skills
• Proven record of business analysis-driven and fact-based decision-making
• Highly productive and efficient with excellent time-management skills
• Strong attention to detail, excellent organization skills, and ability to manage multiple projects / responsibilities through completion with minimal supervision
• Excellent verbal and written communication skills, including the ability to influence and persuade others with diplomacy and tact

Company Description

TLF was established in 2012 as a premium athletic and lifestyle apparel brand, pioneering a new category of Gym-To-Street® Wear products engineered for your toughest training sessions, designed to carry you through the rest of your day for wherever life takes you.

Our mission is to provide products designed to push the limits of innovation and human performance to the highest possible level via fit, wearability, and functionality while simultaneously providing an exclusive sense of style and unparalleled quality.

Our products are distributed and sold globally direct to consumers via TLFapparel.com and our TLF App.

Join our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth.

Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals that challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team.

This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear.

What are you waiting for? Join the TLF FAM and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will make history! Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together.

BENEFITS (for full time employees only) :

• tMedical
• tDental
• tVision
• tA free gym membership to TLF’s state of the art gym (aka TLF TRAINING LAB®)
• tAccess perks (A discounted database that offers a network of consumer perks)
• tChill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea)
• tPS5 stations for gamers
• tA monthly product allowance ($100) for our premium Gym-To-Street® Wear
• tContinued education programs & training
• tEmployee team building events

TIME OFF BENEFITS (for full time employees only) :

• tVacation : 2 weeks a year (accrued at a rate of 3.08 per pay period)
• tSick Days : 6 days a year (accrued at a rate of 1.85 per pay period)
• tPersonal Days (PTO’s) 4 days a year (1 day accrued every quarter)
• t9 Paid Holidays
• t1 Floating Holiday (a day of your choosing)

PART TIME / INTERN BENEFITS :

A free gym membership to TLF’s state of the art gym (aka TLF TRAINING LAB®)

• tAccess perks (A discounted database that offers a network of consumer perks)
• tChill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea)
• tPS5 stations for gamers / Bean Bags for napping
• tA monthly product allowance ($100) for our premium Gym-To-Street® Wear

TLF is an equal opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Company Description

TLF was established in 2012 as a premium athletic and lifestyle apparel brand, pioneering a new category of Gym-To-Street® Wear products engineered for your toughest training sessions, designed to carry you through the rest of your day for wherever life takes you.

Our mission is to provide products designed to push the limits of innovation and human performance to the highest possible level via fit, wearability, and functionality while simultaneously providing an exclusive sense of style and unparalleled quality.

Our products are distributed and sold globally direct to consumers via TLFapparel.com and our TLF App. r n r nJoin our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth.

Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals that challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team.

This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear.

r n r nWhat are you waiting for? Join the TLF FAM and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will make history! Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together.

r n r nBENEFITS (for full time employees only) : r n

• tMedical r n
• tDental r n
• tVision r n
• tA free gym membership to TLF’s state of the art gym (aka TLF TRAINING LAB®) r n
• tAccess perks (A discounted database that offers a network of consumer perks) r n
• tChill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea) r n
• tPS5 stations for gamers r n
• tA monthly product allowance ($100) for our premium Gym-To-Street® Wear r n
• tContinued education programs & training r n
• tEmployee team building events r n r nTIME OFF BENEFITS (for full time employees only) : r n
• tVacation : 2 weeks a year (accrued at a rate of 3.08 per pay period) r n
• tSick Days : 6 days a year (accrued at a rate of 1.85 per pay period) r n
• tPersonal Days (PTO’s) 4 days a year (1 day accrued every quarter) r n
• t9 Paid Holidays r n
• t1 Floating Holiday (a day of your choosing) r n r nPART TIME / INTERN BENEFITS : r nA free gym membership to TLF’s state of the art gym (aka TLF TRAINING LAB®) r n
• tAccess perks (A discounted database that offers a network of consumer perks) r n
• tChill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea) r n
• tPS5 stations for gamers / Bean Bags for napping r n
• tA monthly product allowance ($100) for our premium Gym-To-Street® Wear r n r n r n r nTLF is an equal opportunity employer.

We value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.