Senior Marketing Manager

Are you a marketer who loves in-person events and trade shows, and the technology that makes them possible? We are looking for a thoughtful and creative marketing professional to manage the lead generation strategy and marketing campaigns for A2Z Events and Registration Tech the products that make up our Event Management Solutions (EMS) segment.

This position will drive demand for our events products by leveraging a suite of channels including organic SEO, paid search, webinars, trade shows and more to achieve their goals.

Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.

Personify

Embrace a rewarding remote-first career within an inclusive environment, offering an engaging, exciting, and meaningful employee experience.

At Personify, our vision is to be a lifelong technology partner that supports associations, nonprofits and event professionals at every step of their journey.

Your Impact

• You will lead and develop the strategy for our EMS products and work closely with both internal marketing channel experts and external vendors / agencies to grow the A2Z Events brand.
• You will create and build compelling emails, blogs, social media posts, and website content to drive marketing demand and strengthen the brand reputation of our Event Management products.
• You will coordinate with a team of marketing channel experts including paid search, SEO, marketing operations, in-person events, and more on tactics that help you hit your campaign goals.
• You will help manage the marketing budget for your products and create a forecast each quarter illustrating how your marketing campaign and channel investments will enable us to achieve our lead and pipeline goals.

What You Bring

• You have three or more years of marketing and demand generation experience, ideally at a SaaS company.
• You are a strong creative writer, and you know how to write content and blog posts that will rank on Google for a particular keyword.

You have results you can share with us.

• You are skilled at analyzing marketing data and lead dashboards, and developing a forecast for how you will hit your lead goals each quarter.
• You are confident in developing campaigns to elicit demand at multiple stages of the marketing funnel and collaborating closely with sales on lead and pipeline progress.
• You have experience creating and building emails in Marketo, setting up webinars in Zoom, organizing and tracking projects in Asana, and making updates to web pages in WordPress or have done so in similar platforms.

Join the PersoniFam : A Career with Purpose

At Personify, our people are our greatest asset, and we're dedicated to fostering their growth and success. We offer competitive salaries, comprehensive benefits, and a culture that prioritizes work-life balance through our remote-first environment.

Our commitment to support and empower our team members is unwavering, as we continually enhance our company culture.

Apply now!

J-18808-Ljbffr