Area Director of Public Relations

Situated in the epicenter of Midtown, Loews Atlanta Hotel is walking distance to some of the best attractions in the city.

Welcome to Atlanta's Most Vibrant Neighborhood. With spectacular views, beautiful rooms and an ideal location - this property is a modern-age Southern charmer.

The Area Director of Public Relations primary focus is to develop and implement strategic public relations plan for the hotels, generate and maximize relevant media exposure for the properties on a local, regional, and national level, effectively implement, pitch related Loews Hotels Brand programs to local media, act as liaison between the hotels and the community oversee internal communications as well as social media.

This position will support Loews Atlanta Hotel and Loews Vanderbilt Hotel.

Essential Functions and Responsibilities

Develop and execute PR and social media strategies for the hotels, keeping the hotel's positioning and brand top of mind

Be the creator and gatekeeper of all copy and content for the hotels they oversee

Create newsworthy promotions and story ideas to include F&B, spa, family, leisure, weddings, group and other topics that are relevant to the hotels

Promote Good Neighbor promotions or events

Develop and maintain hotels media materials and press areas of the Loews Hotels Web site

Distribute media releases for each hotel's key markets on both national and local level

Keep abreast of consumer and trade media interests in order to better capitalize on publicity opportunities.

Maintain strong media relations with local and regional journalists and pitch hotels efforts

Create media personalities within the hotels staff - i.e. GM, chefs, concierge, etc. to generate positive exposure for the hotel.

Train staff as needed to appear on camera or be interviewed

Participate with local CVBs to stay current on destination promotional efforts, and host journalist requests when appropriate

Develop relationships with organizations and businesses within key markets that support and enhance PR efforts

Liaise with onsite contacts about media visits and requests

Manage all media inquiries, press visits and onsite productions

Monitor all forms of media (TV, radio, online and print), report on media mentions and share best media coverage

Responsible for media relations in the event of a crisis at the hotel. Prepare and keep crisis plan current.

Become an advocate of the company by nurturing relationships with key influencers in the community and work with local PR efforts to maximize reach

Develop monthly reports in a timely efficient manner

Regular attendance in conformance with standards

May be required to work varying schedules to reflect business needs

Required to attend all training sessions and meetings

Supportive Functions and Responsibilities

Work with marketing on partnerships with a "newsworthy" focus and which fall under hotel's positioning and brand strategy

Other duties as assigned

Qualifications

Required :

Excellent written and oral communications skills

Minimum of six plus years in public relations with a lifestyle or hospitality brand or a PR agency

Self-starter with strong organizational and leadership skills

Creativity!

College Degree

Must be able to meet the demands of client events to include presence at numerous food and beverage functions taking place throughout the day

Excels in fast paced work environment

Able to work flexible schedule including some weekends and holidays

Preferred :

Knowledge of Hotel and Food & Beverage operations

General Knowledge of all Hotel departments

Loews Hotels & Co is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.