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Manager, Brand Strategy & Marketing (Digital Asset Management)
Manager, Brand Strategy & Marketing (Digital Asset Management)Warner Bros. Discovery • Burbank, California, United States
Manager, Brand Strategy & Marketing (Digital Asset Management)

Manager, Brand Strategy & Marketing (Digital Asset Management)

Warner Bros. Discovery • Burbank, California, United States
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This job is with Warner Bros. Discovery, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Warner Bros. has been entertaining audiences for more than 90 years through the world’s most-loved characters and franchises. Warner Bros. employs people all over the world in a wide variety of disciplines. We're always on the lookout for energetic, creative people to join our team.

Your New Role…

The Manager, Brand Strategy & Marketing is responsible for overseeing the acquisition, procurement, and ingestion of a high volume of marketing assets—including Key Art, Unit Photography, Gallery Shoots, AV materials, and other campaign deliverables—from network partners and internal stakeholders. The position ensures that all assets are accurately tracked, cleared, and published across internal systems and B2B platforms, maintaining compliance with legal and talent approvals.

Your Role Accountabilities…

Manages the tracking, and ingestion of a high volume of marketing assets—including Key Art, Unit Episodic, Gallery, Promos, and Trailers—while ensuring timely updates to the company-wide marketing asset library and seamless publishing to the B2B platform. Oversight of compliance with talent and legal approvals and managing all domestic and international communications related to asset receipt and delivery timelines. Collaborates extensively with cross-functional teams such as Art & Advertising, Marketing Operations, WB International Television, Domestic Home Video, International, Consumer Products, Marketing, Music, Syndication, Production Offices, Legal, and Labor Relations. In partnership with the Brand Marketing Assets Supervisor, the role leads and delegates all brand coverage and asset acquisition efforts, ensuring consistency and integrity of brand and IP representation across global distribution channels. Responsibilities also include managing assigned IP from a brand perspective, which encompasses script reading, assigning and reviewing coverage, overseeing image retouching and editing, and maintaining accurate metadata. The role supervises the distribution of coverage memos and coordinates union billing with finance, ensuring that all projects and assets are delivered on time, within budget, and in alignment with brand standards.

Manages the end-to-end workflow of marketing asset acquisition from network partners, ensuring seamless coordination across procurement, legal, and brand compliance. Oversees brand integrity for current and legacy titles across all marketing channels, events, and activations. Acts as the primary liaison between networks, internal brand teams, and external clients, while ensuring all contractual documents are properly routed and approved in line with regulatory and brand standards.

Acts as key liaison between internal teams and external partners, delivering strategic and creative feedback while managing brand approvals with precision. Oversees the full asset review and delivery workflow to ensure alignment with brand standards and legal requirements. Collaborates cross-functionally with departments including publicity, production, legal, creative, social, franchise, and consumer products to implement brand strategy across all campaign phases. Ensures all assets are cleared, compliant, and consistently executed across touchpoints.

Oversees the Brand Asset team’s operational readiness by maintaining up-to-date documentation—including brand guidelines, protocols, and training materials—and leading onboarding and training for supervisors and contingency staff. Partners with the Brand Asset Supervisor to identify and implement tools and workflow improvements that enhance efficiency and knowledge-sharing. Communicates proposed process changes to the SVP, Brand Strategy & Marketing to ensure strategic alignment and operational consistency.

Provides on-set production support and serves as the primary liaison for gallery shoots and in-production needs, ensuring all logistical and brand requirements are met. Coordinates across creative, production, and brand teams to uphold brand standards and ensure deliverables align with marketing objectives and compliance protocols.

Supervises the Brand Marketing Assets Supervisor with the SVP, as well as supervises a third party temp (Coordinator) and Freelance Photographers.

Performs other related duties as assigned.

Qualifications & Experience…

Work Experience

Previous TV photo marketing and / or publicity experience required.

5+ years of digital asset and / or media asset management experience in entertainment, studio, or agency

Ability to work in a fast-paced environment with multiple stakeholders, prioritizing tasks and escalating issues as needed

Strong knowledge of digital file specs and formats across AV, Digital, and Print Production

Strong experience working knowledge of production required

Account / Client Services experience required

Significant project management experience required

Experience working with Business Affairs, Legal and Clearances within entertainment field preferred

Education, Professional Training, Technical Training or Certification

High School diploma or equivalent required.

Bachelor’s degree in related field strongly preferred.

Knowledge / Skills

Strong knowledge of marketing

Understanding of production, workflow and process (including but not limited to, storylines, casting, key production info, scheduling, etc.)

Extensive direct knowledge of production planning and marketing strategic approach required for content Releases

A background that demonstrates success in budgetary management, resource time management and workflow

Excellent communication skills

Excellent organizational skills and a keen eye for detail

Ability to handle a high volume of complex projects and tasks for multiple people and departments while maintaining composure and managing competing priorities.

Familiarity with digital marketing, including but not limited to leveraging search, social, mobile marketing, connected device marketing and streaming platforms to drive engagement

Proven creative thinker and problem solver with the ability to help crystallize creative concepts as well as build around them for bigger impact

Basic retouching skills : ability to do perform minor cleanup, color, and contrast adjustment a plus.

Experience with Photoshop is required; familiarity with Adobe Lightroom, Bridge, Illustrator, and InDesign is preferred. Photo Mechanic a plus.

Familiarity with union photographers and rules strongly preferred.

Experience with Digital Fusion a plus.

Other Requirements

Sustained success as a teammate.

Must be able to work efficiently, maintain calm and project an upbeat attitude under pressure. Sense of humor is a plus.

Must be well organized and able to prioritize while juggling multiple concurrent projects with competing deadlines.

Must be able to manage others

Ability to effectively influence and communicate cross-functionally with all levels : exceptional verbal and written communication skills

Must be able to communicate clearly and succinctly with internal and external partners.

Must be able to be flexible with hours and work overtime and weekends as required.

Must be able to handle confidential information.

Must be able to handle legal contracts, talent information and IP information

Must be able to work within a TV production timeline and adaptable to production changes

Must be well organized and able to prioritize while juggling multiple concurrent projects

Must be able to communicate effectively and follow through on requests in a timely manner

Must be able to be flexible with hours and work overtime and weekends as required

Must be able to maintain a cheerful disposition in a fast-paced environment during demanding times.

Must be able to review and comprehend detailed documents.

Must be able and willing to take initiative and to problem solve as appropriate within the scope of responsibilities of this position.

Strong organizational skills and attention to detail required

Must be willing to work as a team and be available to all in department.

Must be willing to take initiative.

Must be able to problem solve.

Strong contacts in the photography industry.

Must be hard working, dedicated, and passionate about photography.

Must have a strong editorial sense and understand the relationship of the photography we produce in the larger world of press, marketing and social.

Management has the right to add or change duties and job requirements at any time.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at

www.wbd.com / guiding-principles /

along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and / or recruitment process, please visit our

accessibility page

for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and / or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range : $71,890.00 - $133,510.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

]]>

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Brand Marketing Manager • Burbank, California, United States

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