RESPONSIBILITIES :
- Responsible for component products that are discrete semiconductors.
- Champion and lead worldwide design-in efforts, working with BG Marketing, Field Application Engineers, and Sales to support customers.
- Develop solid understanding of customer systems and architectures, lead the design-in effort and guide product roadmap deliberations for next generation products.
- Responsible for tactical support of products include production forecasting, product life cycle management and periodic project status reporting.
- Contribute to set product strategy, roadmap development and product definition for next generation products.
- Develop product marketing strategies include pricing, advertising, product launching, company website management, and product handouts.
- Develop partnership relationships with the possible customers for above responsible products, the targeted brand manufacturers, the solution and application suppliers such north America key accounts, and the chipset vendors for joint marketing opportunities.
- Some International travel may be required.
QUALIFICATIONS :
- Over 5 years' direct experience in product marketing or applications in the consumer, industrial and / or automotive market segments.
- Solid knowledge of competitive environment, emerging applications, and leading system requirements is required.
- Component products background, including successful track record of market identification, product definition, launch and design in.
- Must have excellent communication skills.
- Exceptional customer and field presentation skills.
- International business experience required.
- Mandarin or Japanese fluency a plus but not required.
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