SVP, Strategy

SVP Of Strategy

The SVP Of Strategy serves as the senior client-facing strategic lead and is hyper-focused on driving business growth through innovative media solutions. As strategic lead, the SVP demonstrates a strong understanding of client business needs, applying expertise to deliver short- and long-term solutions that create a competitive advantage. This role influences, at a high level, the development and presentation of game-changing media strategies and plans; guiding business objectives, insight generation, cultural narrative, and a strategic point of view (POV) on the role media can play in creating a cultural and competitive advantage. This leader pushes their teams and agencies partners to go beyond the status quo and deliver innovative and breakthrough solutions that provide measurable business impact.

They will be a creative problem solver, combining a rigorous, data-driven analytical mindset with an ability to be an innovative creative thinker. They are also in charge of delivering thought leadership and contributing to agency growth initiatives.

Role Responsibilities :

• Acts as the accounts strategic lead, developing and expertly articulating compelling strategic narratives that reframe client challenges into strategic media opportunities that create a competitive advantage
• Stay at the forefront of identifying transformational business, marketing, cultural and consumer insights that unlock business advantage for key clients
• Demonstrate a strong understanding of the media landscape to innovate how media can reach people in the most relevant and meaningful ways
• Ensures quality of insights across 3Cs (Consumer, Competitive / Category, Cultural) and connects them in meaningful ways that deliver against business objectives & media actions
• Identify the strategic role media can play in overcoming barriers along the customer journey; ensure teams are applying strategic media principles through planning and activation
• Identify how brands should innovate and behave in different comms and cultural spaces to create more value for consumers
• Demonstrate strong communication skills that challenge how a client thinks about their business
• Architects / leads brainstorms and ideation sessions that challenge teams to develop innovative media & comms solutions
• Act as team lead with agency partners to ensure insights and strategy are informing / complementing other marketing, creative and comms activities
• Lead agency thought leadership with a unique perspective; provide proactive thought leadership outreach to clients
• Participates in industry events to promote agency thought leadership
• Lead the strategic component of new business pitches and demonstrate strong growth record
• Leverage influence and expertise to increase client & agency regard for strategy & communications planning solutions
• Proactively bring new dentsu solutions to clients business and uncover organic growth opportunities
• Work collaboratively with senior management, agency partners and peers to successfully contribute to the success of the agency
• Adapt communication style to relevant audiences, which can swing from creatives through to senior business executives
• Mentor, train and uplevel junior strategic talent

Account Fit :

Qualifications :

Location : New York

Brand : Carat

Time Type : Full time

Contract Type : Permanent