Public Relations Director Job at Verint Systems, Inc. in Saint Paul

At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering CX Automation. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at www.verint.com .

Overview of Job Function :

We are looking for a Public Relations Director to help expand and execute a high-impact, strategic analyst relations program. This includes working with Verint internal business partners to cultivate relationships and engagement around Verint’s CX Automation and AI Business Outcomes, Now TM vision and solutions, driving favorable market coverage of Verint. Key focus areas include developing and advancing relationships with industry analysts and influencers; collaborating with internal and external stakeholders on communications, marketing, sales enablement, and thought leadership initiatives; and reinforcing the Verint brand as a global market pioneer and leader. Part of the Corporate Communications organization, this position will work closely with corporate and functional leaders to maximize the company’s reach and build affinity for Verint and our solutions.

Principal Duties and Essential Responsibilities :

Define and lead PR / media strategy : Execute a comprehensive and strategic PR / media relations strategy to enhance Verint’s brand awareness, reputation, and positioning in the marketplace. Involves identifying key messages, crafting timely and compelling news releases and pitches, and managing the editorial calendar. Also includes shaping and sharing key news Verint events and updates with media and influencers on a regular basis to nurture relationships and keep them informed and engaged in the Verint story.

Lead and mentor a team : Coach, support, and develop PR team members, agency, and contract resources to achieve goals.

Provide counsel and coaching : Help prepare Verint executives and subject matter experts for interviews, speaking engagements, and other media interactions.

Collaborate cross-organizationally : Engage and interact with internal business partners to identify, package, and promote customer success stories that showcase Verint’s impact, innovation, and leadership.

Support executive speakers’ bureau : Collaborate with Communications, Content, and Events leadership to drive and support executive speaking engagements.

Leverage and support events : Lead planning and execution for proactive media engagement at industry conferences and Verint events.

Support crisis communication : Collaborate with Communications and Marketing leadership to plan for and respond to manage potential crisis situations to protect the company's reputation.

Collaborate across functions : Work closely with internal stakeholders, including executives, product marketing, and subject matter experts, to identify and pitch compelling story angles and timely news.

Monitor industry news and trends : Keep informed about and share emerging trends, news, competitor activity, and cultural moments to enhance media, communications, and marketing strategy.

Nurture relationships : Proactively cultivate strong relationships with media contacts, industry analysts, and influencers to achieve corporate objectives.

Minimum Requirements :

Minimum of 12 years of experience working in PR, media relations, corporate communications, and / or related positions in the technology or enterprise software industry.

Bachelor’s degree with a concentration in marketing, communications, public relations, journalism or related area, or equivalent years of work experience.

Ability to adapt the tone and style of writing as necessary to reflect a variety of audiences, communications genres, and media.

Demonstrated ability to effectively and efficiently project-manage multiple concurrent, deadline-driven workstreams and stakeholders using best-practice systems and processes.

Exceptional written and verbal communications skills, including ability to shape authentic and compelling storylines, an eye for editing / proofing, and competitively differentiated story shaping experience.

Ability to work effectively in a collaborative team environment that spans different job functions, departments and geographies.

Effective team contributor and player with proven ability to work efficiently, effectively, and proactively in a fast-paced, deadline-oriented, dynamic, and virtual environment.

Demonstrated proficiency with Microsoft Office (or similar desktop applications) with notably strong Excel and PowerPoint skills.

Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC, SS Verification, as well as credit and drug screening, where applicable and in accordance with federal and local regulations.

Preferred Requirements :

Experience working with executives.

Experience using social media and team collaboration tools.

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Verint Systems Inc. is an equal opportunity employer and is committed to maintaining a workplace free from discrimination, retaliation, and sexual and any other form of harassment. Verint has a zero-tolerance policy against any form of discrimination, retaliation, or harassment including sexual harassment or any other form of harassment based on race, color, religion, sex, age, national origin, genetic information, disability, veteran status, and any other classification or characteristic protected by applicable federal, state or local laws. Verint operates in accordance with all anti-discrimination laws and affords equal opportunities to employees and applicants without regard to any characteristic or protected class in our hiring, promotion and termination practices.

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