Content Marketing Manager

GTM Mountain View, CA Full Time

Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application.

Content Marketing Manager

Location : Mountain View, CA (In office 3-5 days a week)

As a Content Marketing Manager at Moveworks, you'll craft compelling content that brings the Moveworks story to life. Our AI is changing how companies support employees, empowering them to stay productive by seamlessly connecting them to the right data, workflows, actions, and insights across applications all through the power of natural language and conversational interfaces.

In this role, you'll play a crucial part in building brand awareness for Moveworks by developing high-quality content across multiple channels.

Your responsibilities will include :

• Creating engaging demand gen assets, from blog posts to ebooks, that educate and inform our audience.
• Crafting compelling presentations for industry events and conferences that position Moveworks as a thought leader in the AI space.
• Exploring and experimenting with new content formats to reach and resonate with our target audience.

In an era where AI is a buzzword often misunderstood, your expertise will be invaluable in separating fact from fiction and providing our audience with the information they need to make informed decisions.

This role is an opportunity to play an integral role in a pioneering AI startup, shaping the narrative around conversational AI and its transformative impact on employee productivity.

Who We Are

Moveworks is the copilot platform for automating employee support, empowering our customer’s workforce to converse with all of their business systems through natural language.

Powered by the world’s most advanced LLMs and our proprietary MoveLM models, our copilot enables users to search information, automate tasks, and create content with generative AI.

Brands such as Databricks, Broadcom, DocuSign, and Palo Alto Networks leverage Moveworks to automate L1 support, enhance the employee experience, and navigate critical business initiatives.

Founded in 2016, Moveworks has raised $315 million in funding, at a valuation of $2.1 billion. We’ve been named to the 2023 Forbes Cloud 100 list as well as the Forbes AI 50 list for five consecutive years, while also earning recognition as the winner of the 2023 Edison Awards for AI Optimized Productivity, and as the Best Bot Solution at the 2022 AI Breakthrough Awards.

Moveworks has over 500 employees in six offices around the world, and is backed by some of the world's most prominent investors, including Kleiner Perkins, Lightspeed, Bain Capital Ventures, Sapphire Ventures, Iconiq, and more.

Come join one of the most innovative teams on the planet!

What You Will Do

Demand Gen Content :

• Create engaging materials such as blogs, guides, and ebooks that amplify our brand, make sense of complexity, differentiate our product from the hype and myths surrounding AI, and establish Moveworks as a renowned thought leader in the industry.
• Craft content from end to end, ensuring that published material is polished, copy-edited, and reflective of our brand guidelines.
• Collaborate closely with internal stakeholders to ensure content resonates with target audiences and aligns with strategic objectives.

Event Content :

• Ideate, create, and curate content for thought leadership events, such as webinars, and conferences tailored specifically to CIOs and IT leadership.
• Work closely with the Executive and Field Marketing teams to develop event-specific messaging and collateral that attracts and engages attendees.

Cross-Functional Collaboration :

• Collaborate cross-functionally with our Demand Generation, Sales, Sales Development, Product Marketing, and Field Marketing teams to deliver content that supports integrated go-to-market campaigns.
• Collaborate with Design and Web Development teams to ensure content is visually appealing and optimized for digital platforms.

Brand Voice and Messaging :

• Craft compelling narratives that highlight Moveworks' unique value proposition and key differentiators.
• Maintain consistency in brand voice across all content pieces, adhering to established guidelines.

Performance Monitoring :

• Monitor and analyze the performance of content assets and event materials, leveraging data to optimize future strategies.
• Provide regular reporting on content effectiveness and make recommendations for improvement.
• Demonstrate openness and receptiveness to constructive criticism, acknowledging areas for improvement and incorporating feedback into future strategies.

What You Bring To The Table

• 3+ years of experience in content creation and marketing, preferably in B2B technology or SaaS industries.
• Proven track record of developing impactful content that drives demand generation and thought leadership initiatives.
• Exceptional storytelling abilities, with a knack for simplifying complex concepts and capturing audience interest.
• A proven ability to use creative writing to distill complex topics into compelling content, across various content formats, including blog posts, infographics, presentations, and video.
• Strong team player with the ability to collaborate effectively across departments and levels of seniority.
• Experience working closely with Sales and Marketing teams to align content strategies with business goals.
• Comfortable working with data to measure content performance and derive actionable insights.
• Ability to identify trends and adjust content strategies accordingly to maximize impact.

Nice to Have :

• Previous experience working with high-tech startups or mid-sized SaaS companies.
• Familiarity with emerging content creation trends and technologies.
• Experience with Adobe Experience Manager (AEM) for web production and Asana for project management.

Base Compensation Range :

Our compensation package includes a market-competitive salary, equity for all full-time roles, exceptional benefits, and, for applicable roles, commissions or bonus plans.

Final offers may vary based on factors such as geography, role complexity, and candidate experience.

Moveworks Is An Equal Opportunity Employer :

Moveworks is committed to creating a diverse and inclusive workplace. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other characteristics protected by law.

J-18808-Ljbffr