Marketing Manager

Marketing Manager

Benefits : Medical, Dental, Vision, 401K

AHF Products has a job opportunity for a Marketing Manager to be located in Mountville, PA. Reporting to the Marketing Director, the Marketing Manager will play a crucial role in the planning and implementation of new product launches and driving marketing for the sales team and specific customer channel.

JOB DUTIES :

• Manage all marketing aspects of the specific residential product lines, including business intelligence, competitive marketing landscape, product communications, and strategy development.
• Understand competitive landscape, market dynamics and trends in the residential flooring industry.
• Plan, project manage and execute the launch of new products and product lines into the Independent Retail channel.
• Develop annual marketing strategy and execution for product line(s) and manage effective promotional tactics by working with the merchandising team.
• Leverage industry and company data, ecommerce, social media & digital channels to increase customer engagement and create demand for AHF products.
• Engage with the AHF product and merchandising teams to develop selling tools, merchandising, packaging, labels, and other related tools and sales materials.
• Responsible for the development of presentations, sales / marketing demos, and sales materials.
• Work with the marketing team to develop effective trade show elements, website copy and elements and sales promotions for multiple product lines.
• Persuasive copy writer with ability to compose headlines and longer formats for use in marketing print collateral and online.
• Coordinate promotional efforts with marketing and product management teams for seamless, integrated marketing-communications programs that identifies best insertion into customer journeys and ultimately drives the path to purchase.
• Coordinate, develop and deliver product, and industry training to internal, sales, and channel personnel - as well as end customers.
• Develop and manage specific channel marketing budget in alignment with company needs, planned launches and product initiatives.
• Forecast spending and manage marketing budgets associated with assigned projects and initiatives.

JOB QUALIFICATIONS :

• Strong sense of urgency and responsiveness to sales team needs
• Persuasive copy writer with ability to edit and compose marketing copy including headlines and longer formats
• Experience with product launches preferred
• Excellent management skills with ability to effectively direct the company's communications operations to ensure the company's image / perception and current product positioning are reflected accurately and consistently to the market
• Excellent project and time management, communications, decision making, presentation, human relations and organizational skills
• Proven ability to work cross-functionally and with outside suppliers
• A strong track record of achievement
• Results driven attitude
• Proficient computer skills including MS Office

AHF PRODUCTS :

AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.