Senior Director, Strategic Marketing - PR and Marketing - Full Time 8 Hour Days (Exempt) (Non-Union)

The Senior Director of Strategic Marketing is responsible for independently driving innovative solutions that support the Keck Medicine of USC brand and business development goals, with an emphasis on the high-priority product lines, new locations of care and special initiatives of the organization.

In this leadership position, the Senior Director will lead marketing strategy that competitively differentiates Keck Medicine and builds market awareness, preference, volume and margin.

With the increase in resources and data points, this position must be able to present, develop and execute a strategic marketing plan based on the research and evidence presented by the data.

The Senior Director of Strategic Marketing must be able to think and strategize holistically within the Keck Medicine of USC hospitals and facilities, to ensure effective marketing strategies.

Additionally, the complexity of this role requires success in prior execution of marketing automation programs and the Senior Director's ability to execute, analyze and report on overall team success through KPIs.

The Senior Director of Strategic Marketing will participate in various internal and external committees and workgroups representing the department and organization to clinical chairmen and system executives.

Essential Duties :

Establish marketing and communications plans in support of strategic initiatives or services, notable accomplishments and issues of major importance.

Work with clinical chairmen, physician leaders, executives and department leadership to ensure plans meet stated goals and are integrated utilizing all applicable marketing channels.

Execute plans and ensure work is timely and on target. This involves tracking work via a project management system, internal meetings and conversations with other department divisions.

Ensure cross-channel work is completed on schedule, budget and on strategy.

Draft, review and manage budget. This will be from start to finish : Negotiating price and parameters, securing contract and ensuring work comes in on target.

The Senior Director will engage with team members and external counsel for month-to-month reconciliation.

Collaborate with clinical and operations partners. Establish trusted relationships built on quality execution of work and curiosity around their areas of service.

Conduct standing meetings with key customers / clients and provide updates and results on their plans. Represent the organization, where appropriate, at external committees and other related work groups.

Analyze, interpret and act on data in order to ensure plans are on target, work functions appropriately and revisions are recast, based on results.

Set and establish outcome measures to evaluate the overall marketing programs. Utilize data to increase efficiency of the team.

Embrace quality improvement to balance output and results. Utilize the department CRM for data and analysis as well as ensuring automated campaigns are integrated appropriately into plans.

Lead staff in establishing office-wide and individual priorities. Hire, mentor, train and supervise staff. Ensure team has sufficient education and other growth opportunities.

Develop policies and division infrastructure for staff to carry out projects effectively and efficiently.

Executes other duties as assigned or requested. The organization reserves the right to add or change duties at any time.

Required Qualifications :

• Req Bachelor's degree in communications, journalism, public relations or a related field.
• Req 10 years Experience in marketing or related field (preferably in health marketing background).
• Req Experience interpreting market and business data, with the ability to apply this information to the development, implementation, measurement and evaluation of marketing programs.
• Req Thorough knowledge and / or experience with communication, marketing, advertising, promotional and public relations practices.
• Req Ability to work with diverse groups and organizations required. Excellent interpersonal, verbal and written skills required. Attention to detail.
• Req Strong project management, organization and planning skills.
• Req Effective leadership skills as well as the ability to be a team player.
• Req High-level of professionalism.
• Req Ability to exercise sound judgment under pressure.
• Req Must be accessible after hours in the event of crisis / emergency situations to assist department colleagues.

Preferred Qualifications :

• Pref Master's degree in communications, journalism, public relations or a related field.
• Pref 5 years Progressively responsible staff supervision experience.

Required Licenses / Certifications :

Req Fire Life Safety Training (LA City) If no card upon hire, one must be obtained within 30 days of hire and maintained by renewal before expiration date.

Required within LA City only)

The annual base salary range for this position is $158,080.00 - $260,832.00. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education / training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.